Note: Pricing and features mentioned in this post were verified as of May 2026. Plans and pricing may have changed since publication.
Choosing a social media scheduling tool can feel overwhelming. There are dozens of options, and pricing structures vary wildly. Two popular choices are Hootsuite, one of the oldest names in social media management, and BulkPublish, a newer tool built for creators and small teams who need to post consistently without spending a fortune.
Here is how they compare in 2026.
Pricing Comparison
| Plan | Hootsuite | BulkPublish |
|---|---|---|
| Free | No free plan | Free forever — 10 channels (1 per platform, all except X), 3 posts/day |
| Starter/Pro | $99/mo (Professional, billed annually) | $13.99/mo (Pro) or $11.89/mo billed yearly |
| Team/Business | $249/mo (Team, billed annually) | $39.99/mo (Business) or $33.99/mo billed yearly |
| Enterprise | Custom pricing | — |
| Per-user pricing | Yes — additional seats cost extra | No — flat rate per plan |
The difference is stark. Hootsuite’s entry-level paid plan costs 7x more than BulkPublish Pro. And because Hootsuite charges per user, the gap widens quickly if you have a small team.
BulkPublish Plans at a Glance
| Free | Pro | Business | |
|---|---|---|---|
| Price | $0 | $13.99/mo | $39.99/mo |
| Annual price | $0 | $11.89/mo | $33.99/mo |
| Platforms | 10 (all except X) | All 11 | All 11 |
| Channels | 1 per platform (10 total) | 2 per platform (22 total) | 5 per platform (55 total) |
| Posts per day | 3 | 30 | Unlimited |
| Scheduled posts | 1 at a time | 30 per day | 50 per day |
| Media storage | 100 MB | 2 GB | 10 GB |
| Organizations | 1 | 3 | 10 |
| Repeat posts | No | 10 | Unlimited |
Feature Comparison
| Feature | Hootsuite Professional | BulkPublish Pro |
|---|---|---|
| Social channels | 10 | 22 (2 per platform across 11 platforms) |
| Scheduled posts | Unlimited | 30 posts/day |
| Organizations | — | 3 |
| Media storage | Limited | 2 GB |
| Analytics | Basic analytics | Post-level analytics |
| Bulk scheduling | CSV upload | Built-in bulk composer |
| Content calendar | Yes | Yes |
| Post recycling | No | Yes (repeat posts) |
| AI content tools | Yes (OwlyWriter AI) | — |
| Social listening | Add-on ($$$) | — |
| API access | Requires developer approval (starts at $99/mo) | Included on all plans |
Channels Supported
Both tools support the major platforms. BulkPublish supports 11 platforms: Facebook, Instagram, TikTok, YouTube, Threads, Bluesky, Pinterest, Google Business Profile, LinkedIn, Mastodon, and X (Twitter). Hootsuite also supports Threads and has deeper integrations with enterprise platforms.
Where Hootsuite Wins
Hootsuite has been around since 2008 and it shows in the depth of its feature set.
- Enterprise-grade features — Hootsuite offers social listening, competitive benchmarking, and advanced analytics that large organizations need. If you manage dozens of accounts across multiple brands, Hootsuite has the infrastructure for it.
- Larger team support — With dedicated team management, approval workflows, and role-based permissions at the enterprise level, Hootsuite is built for organizations with 10+ social media managers.
- Third-party integrations — Hootsuite connects to hundreds of apps through its app directory, including CRM tools, helpdesk software, and content libraries.
- AI writing assistant — OwlyWriter AI helps generate post copy and captions directly inside the composer.
If you are a mid-size or enterprise company with a dedicated social media team and budget to match, Hootsuite delivers features that justify its price.
Where BulkPublish Wins
For creators, freelancers, and small teams, BulkPublish offers dramatically better value.
- Price — BulkPublish Pro costs $13.99/mo compared to Hootsuite’s $99/mo. That is a difference of over $1,000 per year for similar core functionality (scheduling, calendar, analytics, multi-channel posting).
- Free plan exists — Hootsuite eliminated its free plan years ago. BulkPublish offers a free forever plan with 10 channels across 10 platforms (all except X) and 3 posts per day, which is enough for many solo creators to get started.
- No per-user pricing — BulkPublish Pro includes 3 organizations (workspaces). BulkPublish Business includes 10. There are no additional per-seat charges. With Hootsuite, adding a second team member to the Professional plan means upgrading to the $249/mo Team plan.
- 22 channels on Pro — BulkPublish Pro gives you 2 channels per platform across all 11 platforms, for a total of 22 connected channels.
- Bulk posting built in — BulkPublish is designed from the ground up for publishing content in bulk. The composer is optimized for creating and scheduling many posts at once, not just one at a time.
- Post recycling — BulkPublish Pro and Business plans include the ability to repeat top-performing posts automatically. Hootsuite does not offer this natively.
- API access without gatekeeping — Hootsuite’s API requires a separate developer account approval process and a paid plan starting at $99/month. BulkPublish includes API access on every plan, including free, with no approval needed.
The Bottom Line
Hootsuite is a powerful, mature platform with enterprise features that large teams genuinely need. If your organization has a significant social media budget and requires social listening, compliance tools, or deep integrations with enterprise software, Hootsuite is worth evaluating.
But if you are a creator, freelancer, or small business that needs to schedule posts across multiple platforms without overspending, BulkPublish delivers the core features at a fraction of the cost. You get multi-channel scheduling across 11 platforms, a content calendar, analytics, and organization-based collaboration for $13.99/mo instead of $99/mo — and you can start with a free plan to see if it fits your workflow.
For most small teams, paying 7x more for features they will never use does not make sense. BulkPublish gives you what you need to publish consistently, without the enterprise price tag.