Note: Pricing and features mentioned in this post were verified as of May 2026. Plans and pricing may have changed since publication.
Loomly positions itself as a “brand success platform” that combines content scheduling with approval workflows and collaboration tools. It is popular with marketing teams that need structured content review processes. BulkPublish focuses on giving creators and small teams a fast, affordable way to schedule across multiple platforms without the overhead of enterprise workflow tools.
Here is how they compare in 2026.
Pricing Comparison
| Plan | Loomly | BulkPublish |
|---|---|---|
| Free | No free plan (15-day trial) | Free forever — 10 channels (1 per platform, all except X), 3 posts/day |
| Starter/Pro | $65/mo Base (monthly), $42/mo billed yearly | $13.99/mo (Pro) or $11.89/mo billed yearly |
| Business | $187/mo Standard (monthly) | $39.99/mo (Business) or $33.99/mo billed yearly |
| Enterprise | $499/mo Advanced (monthly) | — |
| Per-user pricing | Yes — plans have user limits | No — flat rate per plan |
The price gap here is dramatic. Loomly’s cheapest plan costs nearly 5x more than BulkPublish Pro on a monthly basis. Even on Loomly’s annual plan, you are still paying 3x what BulkPublish Pro costs. And Loomly has no free plan — just a 15-day trial.
BulkPublish Plans at a Glance
| Free | Pro | Business | |
|---|---|---|---|
| Price | $0 | $13.99/mo | $39.99/mo |
| Annual price | $0 | $11.89/mo | $33.99/mo |
| Platforms | 10 (all except X) | All 11 | All 11 |
| Channels | 1 per platform (10 total) | 2 per platform (22 total) | 5 per platform (55 total) |
| Posts per day | 3 | 30 | Unlimited |
| Scheduled posts | 1 at a time | 30 per day | 50 per day |
| Media storage | 100 MB | 2 GB | 10 GB |
| Organizations | 1 | 3 | 10 |
| Repeat posts | No | 10 | Unlimited |
Feature Comparison
| Feature | Loomly Base | BulkPublish Pro |
|---|---|---|
| Social accounts | 10 | 22 (2 per platform across 11 platforms) |
| Scheduled posts | Unlimited | 30 posts/day |
| Organizations | — | 3 |
| Media storage | Unlimited | 2 GB |
| Analytics | Basic analytics | Post-level analytics |
| Approval workflows | Yes | No |
| AI assistant | Yes | — |
| Content calendar | Yes | Yes |
| Bulk scheduling | No | Built-in bulk composer |
| Post recycling | No | Yes (repeat posts) |
| Post ideas/inspiration | Yes (RSS feeds, events, trends) | No |
Channels Supported
Loomly supports Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, TikTok, YouTube, Google Business Profile, and Snapchat. BulkPublish covers Instagram, Facebook, X (Twitter), LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, Mastodon, and Google Business Profile — 11 platforms including newer decentralized networks.
Where Loomly Wins
Loomly has built a feature set that appeals to structured marketing teams.
- Approval workflows — Loomly’s multi-step approval system lets team members draft posts, submit them for review, and get approval before publishing. Managers can leave comments, request changes, and approve or reject content. For teams with brand guidelines and compliance requirements, this is essential.
- AI assistant — Loomly includes an AI-powered assistant that helps generate post ideas, captions, and hashtags. It can suggest content based on trending topics, RSS feeds, and calendar events.
- Post inspiration engine — Loomly surfaces content ideas based on holidays, trending topics, RSS feeds you follow, and industry events. This is helpful for teams that struggle with content ideation.
- Nonprofit discount — Loomly offers discounted pricing for nonprofit organizations, which can make a meaningful difference for budget-constrained organizations.
- Unlimited media storage — Loomly’s Base plan includes unlimited media storage, compared to BulkPublish Pro’s 2 GB limit.
If your team needs structured approval workflows and content ideation tools, Loomly provides those features out of the box.
Where BulkPublish Wins
For creators, freelancers, and small teams that do not need multi-layer approval processes, BulkPublish delivers the core scheduling features at a dramatically lower price.
- Price — BulkPublish Pro costs $13.99/mo compared to Loomly’s $65/mo Base plan. That is a savings of over $612 per year. On a yearly plan, BulkPublish Pro drops to $11.89/mo — saving you over $361 per year compared to even Loomly’s discounted annual price.
- Free plan exists — Loomly offers no free plan. BulkPublish’s free plan gives you 10 channels across 10 platforms and 3 posts per day, indefinitely. Many solo creators operate entirely within the free tier without ever needing to pay.
- More channels — BulkPublish Pro includes 22 channels (2 per platform across 11 platforms) compared to Loomly Base’s 10 accounts. BulkPublish Business includes 55 channels for $39.99/mo — to get comparable capacity on Loomly, you would need a much more expensive plan.
- Organizations — BulkPublish Pro includes 3 organizations (workspaces). BulkPublish Business includes 10. Loomly’s pricing jumps significantly between tiers as you add users.
- Bulk posting — BulkPublish is built for scheduling content in bulk. The composer is optimized for creating and scheduling many posts at once. Loomly’s interface is more focused on one-post-at-a-time creation with its workflow pipeline.
- Post recycling — BulkPublish Pro and Business include repeat posts to automatically reshare top-performing content. Loomly does not offer this natively.
- Newer platforms — BulkPublish supports Threads, Bluesky, and Mastodon in addition to the major networks. Loomly does not currently support these platforms.
The Bottom Line
Loomly is well-designed for marketing teams that need structured content approval workflows, AI-powered ideation, and a formal review process before content goes live. If your organization requires multiple approval steps, compliance review, or manager sign-off on every post, Loomly’s workflow tools deliver genuine value.
But for most creators, freelancers, and small businesses, paying $65/mo for approval workflows you do not use is hard to justify when BulkPublish Pro gives you the same core scheduling features for $13.99/mo. You get 22 channels across 11 platforms, a content calendar, analytics, 3 organizations, bulk posting, and repeat posts — at nearly one-fifth the price.
If your workflow is “create content, schedule it, publish it” without needing formal approval chains, BulkPublish gets you there faster and for dramatically less money.