Note: Pricing and features mentioned in this post were verified as of May 2026. Plans and pricing may have changed since publication.
Metricool has built a reputation as an analytics-heavy social media tool. It combines scheduling with detailed performance tracking, competitor analysis, and integrations with data visualization platforms like Looker Studio. BulkPublish is focused on making multi-platform scheduling fast and affordable for creators and small teams.
Here is how they compare in 2026.
Pricing Comparison
| Plan | Metricool | BulkPublish |
|---|---|---|
| Free | 1 brand, 50 posts/mo, no X or LinkedIn | Free forever — 10 channels (1 per platform, all except X), 3 posts/day |
| Starter/Pro | $22/mo (Starter, 5 brands) | $13.99/mo (Pro) or $11.89/mo billed yearly |
| Business | $54/mo (Advanced, 15 brands) | $39.99/mo (Business) or $33.99/mo billed yearly |
| Enterprise | $139/mo (Enterprise, 50 brands) | — |
| Per-user pricing | No | No |
Metricool’s Starter plan is $22/mo — about 57% more expensive than BulkPublish Pro. But the bigger issue is Metricool’s free plan: it excludes X (Twitter) and LinkedIn entirely. If those platforms are part of your social strategy, you cannot use Metricool for free. BulkPublish’s free plan includes 10 platforms (all except X).
BulkPublish Plans at a Glance
| Free | Pro | Business | |
|---|---|---|---|
| Price | $0 | $13.99/mo | $39.99/mo |
| Annual price | $0 | $11.89/mo | $33.99/mo |
| Platforms | 10 (all except X) | All 11 | All 11 |
| Channels | 1 per platform (10 total) | 2 per platform (22 total) | 5 per platform (55 total) |
| Posts per day | 3 | 30 | Unlimited |
| Scheduled posts | 1 at a time | 30 per day | 50 per day |
| Media storage | 100 MB | 2 GB | 10 GB |
| Organizations | 1 | 3 | 10 |
| Repeat posts | No | 10 | Unlimited |
Feature Comparison
| Feature | Metricool Starter | BulkPublish Pro |
|---|---|---|
| Brands | 5 | — |
| Social channels | Multiple per brand | 22 (2 per platform across 11 platforms) |
| Scheduled posts | 2,000/mo | 30 posts/day (~900/mo) |
| Organizations | — | 3 |
| Media storage | Limited | 2 GB |
| Analytics | Advanced (historical data, dashboards) | Post-level analytics |
| Competitor tracking | Yes | No |
| Looker Studio integration | Yes | No |
| Ad management | Yes (Facebook & Google Ads) | No |
| Bulk scheduling | CSV import | Built-in bulk composer |
| Post recycling | No | Yes (repeat posts) |
| Content calendar | Yes | Yes |
Channels Supported
Metricool supports Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile, Twitch, and Google Ads. BulkPublish covers Instagram, Facebook, X (Twitter), LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, Mastodon, and Google Business Profile — 11 platforms including newer decentralized networks.
Where Metricool Wins
Metricool’s strength lies in analytics and data reporting.
- Competitor tracking — Metricool lets you monitor competitor accounts and compare your performance metrics against theirs. You can track follower growth, engagement rates, and posting frequency for competitor brands, which helps inform your own strategy.
- Looker Studio integration — For teams that use Google Looker Studio for reporting, Metricool provides a direct data connector. This lets you build custom dashboards that combine social media metrics with other business data sources in one place.
- Detailed historical analytics — Metricool stores historical performance data and presents it in detailed dashboards. You can track trends over time, identify best-performing content types, and see when your audience is most active.
- Ad management — Metricool includes built-in Facebook and Google Ads management alongside organic social scheduling. If you run paid social campaigns, having both in one tool can simplify your workflow.
- Multi-brand support — Metricool Starter includes 5 brands, making it appealing for freelancers or small agencies managing a handful of client accounts.
If analytics, competitor intelligence, and ad management are central to your social media workflow, Metricool bundles those capabilities effectively.
Where BulkPublish Wins
For creators and small teams focused on consistent publishing, BulkPublish offers better value and a more inclusive free plan.
- More platforms in the free plan — BulkPublish’s free plan includes 10 platforms (all except X) with 10 channels. Metricool’s free plan excludes both X and LinkedIn, which are critical platforms for many professionals and businesses.
- Price — BulkPublish Pro costs $13.99/mo compared to Metricool’s $22/mo Starter. That is a savings of over $96 per year. On a yearly plan, BulkPublish Pro drops to $11.89/mo, saving over $121 annually.
- More free posts — BulkPublish’s free plan allows 3 posts per day (roughly 90 per month) across 10 channels. Metricool’s free plan limits you to 50 posts per month and excludes key platforms.
- More channels — BulkPublish Pro includes 22 channels (2 per platform across 11 platforms). Business includes 55 channels.
- Organizations — BulkPublish Pro includes 3 organizations (workspaces).
- Post recycling — BulkPublish Pro and Business include repeat posts to automatically reshare your best content. Metricool does not offer native content recycling.
- Newer platforms — BulkPublish supports Threads, Bluesky, and Mastodon. Metricool does not currently support these newer networks, though it does offer Twitch support.
- Bulk posting — BulkPublish’s composer is designed for creating and scheduling many posts at once, optimized for batch content creation workflows.
The Bottom Line
Metricool is a capable tool for teams that need deep analytics, competitor tracking, and ad management alongside their scheduling. The Looker Studio integration is a genuine differentiator for data-driven marketing teams, and the multi-brand support on paid plans works well for small agencies.
But Metricool’s free plan has a significant limitation: it excludes X and LinkedIn. For many professionals, those are among the most important platforms for building their personal brand and driving business. BulkPublish’s free plan includes 10 platforms with no restrictions on which networks you can post to (except X, which requires a paid plan).
At the paid level, BulkPublish Pro is $13.99/mo compared to Metricool’s $22/mo — cheaper with more channels, organizations, and post recycling included. Unless you specifically need competitor tracking, Looker Studio integration, or ad management, BulkPublish delivers the scheduling features most creators need at a lower price with a more inclusive free plan.