Note: Pricing and features mentioned in this post were verified as of May 2026. Plans and pricing may have changed since publication.
Publer and BulkPublish are among the most affordable social media scheduling tools on the market. They share a similar target audience — creators, freelancers, and small businesses — and their pricing is closer than most competitors. But the differences in their free plans, scaling costs, and platform availability make the choice worth examining carefully.
Here is how they compare in 2026.
Pricing Comparison
| Plan | Publer | BulkPublish |
|---|---|---|
| Free | 3 social accounts, 10 scheduled posts (no X/Twitter) | 10 channels (1 per platform, all except X), 3 posts/day (~90/mo) |
| Professional | $12/mo (billed annually) | — |
| Pro | — | $13.99/mo or $11.89/mo billed yearly |
| Business | $21/mo (billed annually) | $39.99/mo or $33.99/mo billed yearly |
At first glance, Publer appears slightly cheaper — $12/mo vs $13.99/mo for the mid-tier plan. But the comparison gets more nuanced when you look at what is included and how costs scale.
Scaling Costs
Publer’s pricing scales based on the number of social accounts. Adding more accounts beyond the plan’s base increases the cost. BulkPublish uses flat-rate pricing — you pay the same whether you use 1 channel or 22 on the Pro plan.
| Accounts/Channels | Publer Professional | BulkPublish Pro |
|---|---|---|
| 5 | $12/mo (base) | $13.99/mo |
| 10 | Higher (per-account add-on) | $13.99/mo |
| 22 | Higher (per-account add-on) | $13.99/mo |
For users who stay within Publer’s base account limits, the pricing is competitive. But as you add accounts, BulkPublish’s flat rate becomes more predictable and often cheaper.
BulkPublish Plans at a Glance
| Free | Pro | Business | |
|---|---|---|---|
| Price | $0 | $13.99/mo | $39.99/mo |
| Annual price | $0 | $11.89/mo | $33.99/mo |
| Platforms | 10 (all except X) | All 11 | All 11 |
| Channels | 1 per platform (10 total) | 2 per platform (22 total) | 5 per platform (55 total) |
| Posts per day | 3 | 30 | Unlimited |
| Scheduled posts | 1 at a time | 30 per day | 50 per day |
| Media storage | 100 MB | 2 GB | 10 GB |
| Organizations | 1 | 3 | 10 |
| Repeat posts | No | 10 | Unlimited |
Free Plan Comparison
This is where the two tools diverge most significantly.
| Free Plan Feature | Publer | BulkPublish |
|---|---|---|
| Social accounts | 3 | 10 (1 per platform) |
| Scheduled posts | 10 total | 3 per day (~90/month) |
| X (Twitter) support | No | No (Free excludes X) |
| Platforms available | Limited (X excluded) | 10 platforms (all except X) |
Both Publer and BulkPublish exclude X (Twitter) from their free plans. But BulkPublish’s free plan gives you 10 channels (1 per platform across 10 platforms) compared to Publer’s 3 accounts. And BulkPublish allows 3 posts per day — roughly 9x more posting capacity than Publer’s 10 posts total on the free tier.
Feature Comparison
| Feature | Publer Professional | BulkPublish Pro |
|---|---|---|
| Social accounts | 5 (base) | 22 (2 per platform across 11 platforms) |
| Scheduled posts | Unlimited | 30 posts/day |
| Organizations | 1 | 5 |
| Media storage | Media library | 2 GB |
| Analytics | Analytics dashboard | Post-level analytics |
| RSS auto-posting | Yes | — |
| Content calendar | Yes | Yes |
| Post recycling | Yes (recurring posts) | Yes (repeat posts) |
| Bulk scheduling | CSV import | Built-in bulk composer |
| AI assistant | Yes | — |
| Watermarking | Yes | — |
| Link shortening | Yes (branded) | — |
| API access | Business plan only (~$10/mo+) | Included on all plans |
| Workspaces | Yes | — |
Where Publer Wins
Publer has developed a well-rounded feature set at a competitive price point.
- Slightly lower base price — At $12/mo (billed annually), Publer’s Professional plan is about $2/mo cheaper than BulkPublish Pro. For budget-conscious users managing a small number of accounts, this matters.
- RSS auto-posting — Publer can automatically generate and schedule social posts from RSS feeds. This is useful for bloggers and content marketers who want to share articles without manual effort.
- Branded link shortening — Publer includes built-in URL shortening with custom branded domains, which adds a professional touch to shared links.
- Watermarking — Publer can automatically add watermarks to images before posting, which is useful for photographers and visual creators who want to protect their content.
- AI assistant — Publer includes AI-powered content suggestions and caption generation to help with post creation.
- Workspaces — Publer supports workspaces for managing multiple brands or clients from one account, which is useful for agencies and freelancers with multiple clients.
If you manage a small number of accounts and value features like RSS auto-posting and link shortening, Publer offers a solid package at a competitive price.
Where BulkPublish Wins
BulkPublish’s advantages center on its free plan generosity, inclusive pricing, and broader platform support.
- More generous free tier — BulkPublish Free includes 10 channels (1 per platform across 10 platforms) with 3 posts per day (~90/month) compared to Publer’s 3 accounts with 10 posts total. This is a significant difference in free posting capacity.
- More channels in paid plans — BulkPublish Pro includes 22 channels (2 per platform across 11 platforms) for $13.99/mo. Publer Professional includes 5 accounts at its base $12/mo price. For users who need more than 5 accounts, BulkPublish is cheaper per channel.
- Flat-rate predictability — BulkPublish’s pricing does not change based on how many channels you connect within your plan’s limit. No per-account add-on fees, no surprises.
- Organizations included — BulkPublish Pro includes 3 organizations (workspaces) at no extra cost. Publer Professional is limited to 1 user at the base price.
- 11 platforms on paid plans — BulkPublish Pro and Business support all 11 platforms including X (Twitter), Threads, Bluesky, and Mastodon.
- Bulk-first design — BulkPublish is built specifically for scheduling multiple posts efficiently. The batch composer is a core feature, not an afterthought.
- API on every plan — Publer restricts API access to Business plan subscribers in good standing. BulkPublish includes API access on all plans, including the free tier.
The Bottom Line
Publer and BulkPublish are the closest competitors on this list in terms of pricing and target audience. Publer edges ahead on base price by about $2/mo and includes niche features like RSS auto-posting, watermarking, and branded link shortening that certain users will value.
But BulkPublish wins on the fundamentals: a more generous free plan with 10 channels, flat-rate pricing that does not scale with account count, 22 channels in the Pro plan, and 3 organizations included. For most creators and small teams, the choice comes down to whether you need Publer’s specific extra features (RSS, watermarking, link shortening) or whether you would rather have more channels, a better free plan, and predictable pricing. If the latter, BulkPublish is the stronger pick.