The character limit for a Reddit self-post body is 40,000 characters. The title, which is a separate field, is capped much lower at 300 characters.
That gap matters more on Reddit than on most platforms, because the title is what shows up in a subreddit’s feed and search results, while the body only gets read after someone clicks in. A vague title with a great post behind it still loses to a specific title with a mediocre one.
Character limits on Reddit
| Content type | Limit |
|---|---|
| Post title | 300 characters |
| Self-post body | 40,000 characters |
| Comment | 10,000 characters |
| Subreddit name | 21 characters |
| Username | 20 characters |
| Flair text | 64 characters |
The title is doing the actual selling
Reddit’s feed shows the title, the subreddit, the vote count, and not much else. Nobody sees your opening paragraph before deciding whether to click, so the title has to say exactly what the post is and why it’s worth a minute. Vague titles (“Thoughts?”, “Interesting find”) get buried by more specific ones competing for the same slot.
Tips for Reddit posts
- Keep titles specific and short: 300 characters is generous, but titles under 100 characters read faster in a feed and rarely need the extra room
- Front-load the useful part: put the specific detail first, since long titles can get truncated on mobile before the full 300 characters render
- Use the body for context, not the pitch: the title earns the click, the body earns the upvote
- Match the subreddit’s norms: some communities expect a full write-up in the body, others expect a link and a one-line title
- Check the subreddit’s own rules: many communities set their own stricter title or flair requirements on top of Reddit’s platform limit
Character limit in BulkPublish
BulkPublish enforces a 40,000-character limit for Reddit post content. The counter tracks your usage as you compose, so you can see how much room you have left before you hit the platform ceiling.