Engagement Rate Calculator — Free Tool
Calculate your social media engagement rate instantly. Compare against benchmarks to see how your content performs.
Engagement Rate
0.00%
Enter followers and engagement metrics to calculate
Formula
(Likes + Comments + Shares) ÷ Followers × 100
Total engagements
0
Followers
0
Likes
0
Comments
0
Shares
0
Benchmark scale
Low< 1%
Average1% - 3%
Good3% - 6%
Excellent> 6%
These bands are ranges, not thresholds. Published benchmarks disagree with each other because they use different denominators and different samples, so compare against your own past posts before comparing against anyone else.
Features
- Instant engagement rate calculation
- Benchmark comparison (low/average/good/excellent)
- Individual metric breakdowns
- Multi-platform support
How engagement rate is calculated
| Formula | ((Likes + Comments + Shares) / Followers) x 100 |
| Low | Below 1% |
| Average | 1% - 3% |
| Good | 3% - 6% |
| Excellent | Above 6% |
How to use this tool
- Select the social media platform you want to calculate for.
- Enter your total follower or subscriber count.
- Enter the number of likes, comments, and shares for a post or time period.
- Optionally enter views for additional context.
- See your engagement rate instantly with a benchmark comparison.
- Want to track engagement over time? Create a free BulkPublish account to monitor your social media performance.
