Facebook BulkPublish

Facebook Scheduler

Plan your Facebook Page's posts, Reels and Stories in one calendar and let them go out on time. BulkPublish handles the Page posting and puts your Facebook numbers next to every other network.

Get started free How to connect Facebook

What you can schedule on Facebook

Everything below is checked before a post is queued, so a post Facebook would reject never reaches your content calendar.

What you can post	Details
Text post	On Facebook this post type works with text alone or with up to 10 images or videos.
Reel	On Facebook this post type needs 1 video.
Story	On Facebook this post type needs 1 image or video.
Images	Facebook takes up to 10 images per post. Facebook accepts these image formats: JPG, JPEG, PNG, GIF, WEBP. Each file can be up to 10 MB.
Video	Facebook takes 1 video per post. Facebook accepts these video formats: MP4, MOV, AVI, WMV. The file can be up to 2 GB.
GIF	You can schedule animated GIFs on Facebook.
First comment	BulkPublish can post a first comment on Facebook right after the post goes live, for hashtags or a link.

Everything you can do on Facebook with BulkPublish

These are the settings and tools BulkPublish offers for Facebook, on top of the post types above.

Publish to Pages Schedule posts to any Facebook Page that you manage.
Share to Story Also post the first image or video of a Facebook post as a Story that disappears after 24 hours.
Video cover Choose the cover image of a Facebook video or Reel, applied a moment after the video goes live.
Text backgrounds Give a text-only Facebook post a colored background, like the ones you can pick in the app.
Link preview cards A link in a Facebook post with no image or video turns into a preview card with the page title, description and image.
Alt text Add alt text to each image so screen readers can describe it on Facebook. The description is sent along with the image.
Reply to comments Paid plans Read the comments on your Facebook posts and answer them from the shared Inbox.
Direct messages Pro and Business Read and answer your Facebook direct messages from the shared Inbox.
Reviews Pro and Business Read and answer your Facebook reviews from the shared Inbox.

Facebook limits and specs

These are the character limit, image sizes and video specs BulkPublish checks before a post is queued. They match what Facebook itself accepts.

Limit	Value
Caption length	63,206 characters
Image formats	JPG, JPEG, PNG, GIF, WEBP
Max image size	10 MB
Images per post	10
Video formats	MP4, MOV, AVI, WMV
Max video size	2 GB
Threads	Not supported on Facebook

Facebook analytics

BulkPublish collects the numbers for each post you publish to Facebook and shows them beside your other channels, so you can compare networks in one dashboard.

Impressions
Reach
Likes
Comments
Shares
Clicks
Video views
Engagement rate
Link clicks

How to connect Facebook

You connect through Facebook's own login and choose which Pages BulkPublish may post to. Only Pages you pick are connected, and you can add more later.

Create a BulkPublish account. The free plan connects three channels and does not ask for a card.
Open Channels and choose Facebook.
Sign in with Facebook and approve the permissions. BulkPublish stores the token, refreshes it on its own, and tells you if it ever needs reconnecting.
Write a post, pick a time, and queue it. There is nothing else to install.

Ways teams use the Facebook integration

Local businesses, community groups and brands who post to a Page several times a week and want Reels and Stories scheduled alongside the regular posts.

Bulk upload a month of Facebook posts from a CSV in one pass, then let the queue send them out at the times you set.
Write once and cross-post everywhere. The same post, adapted per network, goes to Facebook and every other connected channel together.
Turn a blog or podcast RSS feed into an automatic Facebook post the moment a new item appears.
Ask an AI agent to draft the week, review it in the content calendar, and approve it. The agent schedules to Facebook through the MCP server.

Who publishes to Facebook this way

Each of these has a page of its own, with the networks and the features that audience leans on.

Automate Facebook from code or chat

The same Facebook account works through the API and an AI assistant, not only the app.

Post to Facebook from an AI agent

The hosted MCP server exposes 20 tools over OAuth 2.1, so Claude, ChatGPT, Muse, Grok, Cursor and any other MCP-compatible agent can draft, schedule, publish and read Facebook analytics for you. There is no API key to paste and nothing to run locally.

See all supported agents

Facebook API access

Everything on this page is available programmatically. One REST endpoint publishes to Facebook and every other channel, with SDKs for Node and Python, a Postman collection, and first-party nodes for n8n, Zapier, Make and IFTTT.

Read the API docs

Free Facebook tools

Free to use, no sign-up. They are handy while you are writing the post, and you can schedule the result here when you are done.

Browse all free tools

More on Facebook

Guides and answers from our blog about publishing to Facebook.

Read the blog

Frequently asked questions

Common questions about scheduling Facebook posts with BulkPublish.

Can I schedule Facebook posts in advance?

Yes. Pick any future time in your own timezone, or drop the post into a recurring queue slot and BulkPublish picks the next opening for you. Scheduled posts publish on their own, so nothing on your phone has to be awake.

Can I auto-post to Facebook automatically?

Yes. A recurring queue publishes on a repeating weekly pattern without you choosing a date each time, and an RSS feed can auto-post to Facebook the moment a new item appears. Both run on our servers, so they keep working while you are offline.

How many Facebook posts can I schedule at once?

As many as your plan allows. Bulk Compose takes a CSV or a pasted list and turns it into a full schedule in one pass, so a month of Facebook content is one upload rather than thirty separate posts.

Can I plan a content calendar for Facebook?

Yes. The calendar shows every scheduled post across all your channels at once, so you can see what is going out on Facebook next to everything else, drag a post to a new slot, and spot the gaps before they happen.

What is the Facebook character limit?

63,206 characters per post. BulkPublish counts as you type and blocks anything over the limit before it is queued, so you find out while you are writing instead of when the post fails.

Can I post to more than one Facebook account?

Yes. Connect as many Facebook accounts as your plan allows, group them into channel sets, and publish to the whole set at once. Each account keeps its own schedule, its own analytics and its own token.

Do I get Facebook analytics?

Published posts are checked for their numbers and shown next to every other channel, so you can compare Facebook engagement against the rest without switching tabs. Link clicks are measured by BulkPublish itself, so they are available even where Facebook reports nothing.

Is there a free Facebook scheduler plan?

Yes. Three channels and thirty posts a month, with no card required. Facebook counts as one channel per connected account.

Still stuck? The Help Center walks through it step by step.

BulkPublish publishes to 15 networks in all. Each has its own page with its limits, post types and setup.