Best Time to Post on Social Media — Free Tool
Find the optimal posting times for every social media platform. See engagement heatmaps based on industry research data.
Quick summary
Best days
1st Wednesday2nd Thursday3rd Friday
Peak window
9 AM – 1 PM
Avoid
8 PM – 7 AM
Facebook engagement peaks mid-week during work breaks. Video posts get 2x more engagement than text-only.
Best time
Great time
Good time
Fair time
Low engagement
Engagement heatmap(your audience's local time)
Mon
Tue
Wed
Thu
Fri
Sat
Sun
12 AM
1 AM
2 AM
3 AM
4 AM
5 AM
6 AM
7 AM
8 AM
9 AM
10 AM
11 AM
12 PM
1 PM
2 PM
3 PM
4 PM
5 PM
6 PM
7 PM
8 PM
9 PM
10 PM
11 PM
The hours are your audience's local time. If you schedule from another timezone, set both and the heatmap converts them to your clock. Data sources: Aggregated from Sprout Social, Hootsuite, and Buffer industry studies. Individual results may vary based on audience, content type, and region.
Features
- Best-time data for 15 platforms, with heatmaps for 12
- Reads your audience's timezone and yours
- Best days and peak windows at a glance
- Data from Sprout Social, Hootsuite, and Buffer studies
Platforms covered
- Facebook — Mid-week mornings and lunch breaks
- Instagram — Early mornings and weekday afternoons
- X (Twitter) — Weekday mornings during commutes
- TikTok — Mornings and evenings, with late-night potential
- YouTube — Weekday afternoons, weekend mornings
- LinkedIn — Business hours, Tuesday through Thursday
- Pinterest — Evenings and weekends for browsing
- Threads — Morning peaks similar to X
- Bluesky — Work hours with an end-of-day spike
- Mastodon — Tech-savvy audience during work hours
- Telegram — Around midnight, strongest on Friday and Saturday nights
- Tumblr — Evenings and nights, busiest on Sundays
- Snapchat — Evenings (no hour-by-hour study exists)
- Google Business Profile — Weekday business hours (no hour-by-hour study exists)
- Discord — Evenings (no hour-by-hour study exists)
How to use this tool
- Select the social media platform you want to optimize for.
- Pick where your audience is. If you schedule from another timezone, pick yours too and the heatmap converts the hours to your clock.
- Review the quick summary for best days, peak windows, and times to avoid.
- Use the heatmap to identify the exact hours with highest engagement on each day.
- Hover over any cell in the heatmap to see the engagement level for that time slot.
- Ready to schedule at the best times? Create a free BulkPublish account to schedule and publish across all platforms.
