Instagram BulkPublish

Instagram Scheduler

Schedule Instagram Reels, carousels, Stories and feed posts ahead of time, and they publish on their own. No phone reminder, no manual posting at the right moment.

Get started free How to connect Instagram

What you can schedule on Instagram

Everything below is checked before a post is queued, so a post Instagram would reject never reaches your content calendar.

What you can post	Details
Image post	On Instagram this post type needs 1 image.
Video post	On Instagram this post type needs 1 video.
Reel	On Instagram this post type needs 1 video.
Story	On Instagram this post type needs 1 image or video.
Carousel	On Instagram this post type needs 2 to 10 images or videos.
Images	Instagram takes up to 10 images per post. Instagram accepts these image formats: JPG, JPEG. Each file can be up to 8 MB.
Video	Instagram takes up to 10 videos per post. Instagram accepts these video formats: MP4, MOV. The file can be up to 1 GB.
First comment	BulkPublish can post a first comment on Instagram right after the post goes live, for hashtags or a link.

Everything you can do on Instagram with BulkPublish

These are the settings and tools BulkPublish offers for Instagram, on top of the post types above.

Trial Reels Share a trial Reel on Instagram so it is shown to people who do not follow you first, then share it with everyone yourself or let Instagram decide.
Collaborators Invite other accounts to be collaborators and co-authors on your Instagram photos, videos and Reels.
Share to Story Also post the first image or video of a Instagram post as a Story that disappears after 24 hours.
Cover picker Choose a cover image for a Instagram video or Reel, or pick the frame of the video that becomes its cover.
Tag people Tag other accounts in a Instagram photo, at the spot where they appear, or in a video.
Location Add a location to a Instagram post using the ID of a Facebook Page that has a location.
Reels in the main feed Choose whether a Instagram Reel also appears in your main feed or only in the Reels tab.
Alt text Add alt text to each image so screen readers can describe it on Instagram. The description is sent along with the image.
Reply to comments Paid plans Read the comments on your Instagram posts and answer them from the shared Inbox.
Direct messages Pro and Business Read and answer your Instagram direct messages from the shared Inbox.

Instagram limits and specs

These are the character limit, image sizes and video specs BulkPublish checks before a post is queued. They match what Instagram itself accepts.

Limit	Value
Caption length	2,200 characters
Image formats	JPG, JPEG
Max image size	8 MB
Images per post	10
Video formats	MP4, MOV
Max video size	1 GB
Threads	Not supported on Instagram

Instagram analytics

BulkPublish collects the numbers for each post you publish to Instagram and shows them beside your other channels, so you can compare networks in one dashboard.

Impressions
Reach
Likes
Comments
Shares
Saves
Engagement rate
Link clicks

How to connect Instagram

Instagram publishing works with professional accounts, meaning Business or Creator. Switch in the Instagram app if yours is personal, then sign in and approve access.

Create a BulkPublish account. The free plan connects three channels and does not ask for a card.
Open Channels and choose Instagram.
Sign in with Instagram and approve the permissions. BulkPublish stores the token, refreshes it on its own, and tells you if it ever needs reconnecting.
Write a post, pick a time, and queue it. There is nothing else to install.

Ways teams use the Instagram integration

Creators and brands with a visual feed to keep up, who want a month of carousels and Reels planned in one sitting and checked against Instagram's own rules before they go live.

Bulk upload a month of Instagram posts from a CSV in one pass, then let the queue send them out at the times you set.
Write once and cross-post everywhere. The same post, adapted per network, goes to Instagram and every other connected channel together.
Turn a blog or podcast RSS feed into an automatic Instagram post the moment a new item appears.
Ask an AI agent to draft the week, review it in the content calendar, and approve it. The agent schedules to Instagram through the MCP server.

Who publishes to Instagram this way

Each of these has a page of its own, with the networks and the features that audience leans on.

Automate Instagram from code or chat

The same Instagram account works through the API and an AI assistant, not only the app.

Post to Instagram from an AI agent

The hosted MCP server exposes 20 tools over OAuth 2.1, so Claude, ChatGPT, Muse, Grok, Cursor and any other MCP-compatible agent can draft, schedule, publish and read Instagram analytics for you. There is no API key to paste and nothing to run locally.

See all supported agents

Instagram API access

Everything on this page is available programmatically. One REST endpoint publishes to Instagram and every other channel, with SDKs for Node and Python, a Postman collection, and first-party nodes for n8n, Zapier, Make and IFTTT.

Read the API docs

Free Instagram tools

Free to use, no sign-up. They are handy while you are writing the post, and you can schedule the result here when you are done.

Browse all free tools

More on Instagram

Guides and answers from our blog about publishing to Instagram.

Read the blog

Frequently asked questions

Common questions about scheduling Instagram posts with BulkPublish.

Can I schedule Instagram posts in advance?

Yes. Pick any future time in your own timezone, or drop the post into a recurring queue slot and BulkPublish picks the next opening for you. Scheduled posts publish on their own, so nothing on your phone has to be awake.

Can I auto-post to Instagram automatically?

Yes. A recurring queue publishes on a repeating weekly pattern without you choosing a date each time, and an RSS feed can auto-post to Instagram the moment a new item appears. Both run on our servers, so they keep working while you are offline.

How many Instagram posts can I schedule at once?

As many as your plan allows. Bulk Compose takes a CSV or a pasted list and turns it into a full schedule in one pass, so a month of Instagram content is one upload rather than thirty separate posts.

Can I plan a content calendar for Instagram?

Yes. The calendar shows every scheduled post across all your channels at once, so you can see what is going out on Instagram next to everything else, drag a post to a new slot, and spot the gaps before they happen.

What is the Instagram character limit?

2,200 characters per post. BulkPublish counts as you type and blocks anything over the limit before it is queued, so you find out while you are writing instead of when the post fails.

Can I post to more than one Instagram account?

Yes. Connect as many Instagram accounts as your plan allows, group them into channel sets, and publish to the whole set at once. Each account keeps its own schedule, its own analytics and its own token.

Do I get Instagram analytics?

Published posts are checked for their numbers and shown next to every other channel, so you can compare Instagram engagement against the rest without switching tabs. Link clicks are measured by BulkPublish itself, so they are available even where Instagram reports nothing.

Is there a free Instagram scheduler plan?

Yes. Three channels and thirty posts a month, with no card required. Instagram counts as one channel per connected account.

Still stuck? The Help Center walks through it step by step.

BulkPublish publishes to 15 networks in all. Each has its own page with its limits, post types and setup.