This is the walkthrough. If you are still asking whether it is possible, or which account type you need, start with can you schedule Instagram posts, which answers that and covers Instagram’s own scheduler.
You need a Business or Creator account connected. A personal account will not publish through a tool, so convert it in Instagram’s settings first.
Before you open the composer
Three minutes of preparation prevents most failed posts.
- Media is mandatory. There is no text-only Instagram post, so every post needs at least one photo or video.
- Photos: JPG, up to 8 MB each. Phone exports that are larger need resizing.
- Videos: MP4 or MOV, up to 1 GB. If a file is too big, re-export at a lower bitrate.
- Caption: up to 2,200 characters, but write the first sentence as though it is the whole caption. Instagram cuts the preview short.
Steps
- Connect your Instagram account under Channels.
- Open the composer and select Instagram.
- Choose the format: Feed Photo, Feed Video, Reel, Story or Carousel.
- Upload your media. A carousel takes up to 10 items. Photo, video, Reel and Story take one.
- Write the caption.
- Pick the date, time and time zone, then press Schedule.
Media rules and caption length are checked in the composer. A file Instagram would reject is flagged while you are still editing, not at the scheduled minute.
Choosing the format
| If you have | Pick |
|---|---|
| One image | Feed Photo |
| One short vertical video you want discovered | Reel |
| A video that belongs on your grid as a normal post | Feed Video |
| Several images or clips that tell one story | Carousel |
| Something only useful for a day | Story |
A Story disappears after 24 hours, so set its time for when people are around to see it.
Batching a fortnight in one sitting
Scheduling a single post saves little. The gain is in batches.
- Gather all the media for the period into one folder and check sizes first.
- Write the captions together, so you can see the run as a set and avoid repeating an opening line.
- Schedule each post to a different day and time.
- Open the calendar and look for gaps or two posts landing on the same day.
For more than a few posts at once, bulk scheduling covers the spreadsheet route.
Sending the same post elsewhere
Instagram content often goes to other networks. Select them in the same composer and give each its own caption: Reels also suit TikTok and YouTube Shorts, and a feed photo often suits Facebook and Pinterest. Remember that Instagram is the one that needs media. If the same post would otherwise be text-only, it will not go to Instagram.
Afterwards
- Open the post in your calendar to confirm the time and the attached media.
- To change anything, edit the scheduled post and update the schedule before it goes out.
- If a post fails, the reason is shown on the post. Most often it is the media rule above.
Plan limits
- Channels: Free: 3 (1 per platform). Pro: 30 (2 per platform). Business: 75 (5 per platform).
- Posts: Free: 1/day. Pro: 30/day. Business: unlimited.
- Storage: Free: 100 MB. Pro: 2 GB. Business: 10 GB.
BulkPublish publishes to Instagram and 14 other networks, and Instagram is available on the free plan.