Social Media Scheduling for Publishers and News Sites in 2026 [Updated Guide]
BulkPublish is a social media scheduler for publishers and news sites. A newsroom already publishes a feed; the chore is copying each headline to six networks, with the link and the image, fast enough to matter. BulkPublish reads the feed and turns every new article into a post on X, Facebook, Threads, Bluesky, Telegram and LinkedIn, in wording set up once per section. A title with several sections can give each one its own set of accounts and its own feed.
Updated October 2026. The limits, post types and integrations below are read from the app itself every time this site is built.
The networks this audience uses most
These are the networks this page is about, with what BulkPublish can publish to each and the caption length it checks before a post is queued. Every one has a guide of its own.
| Network | What you can post | Caption limit |
|---|---|---|
| X / Twitter | Tweet | 280 characters |
| Post, Reel, and Story | 63,206 characters | |
| Threads | Text, Image, Video, and Carousel | 500 characters |
| Bluesky | Post | 300 characters |
| Telegram | Post | 4,096 characters |
| Post, Gallery, PDF Carousel, and Article | 3,000 characters |
That is where this kind of work usually goes, but it is not the limit. BulkPublish publishes to 15 networks in total, and one post can go to every one you have connected in the same click. The rest are:
What this workflow needs
What a steady stream of articles needs from a scheduler:
- RSS autoposting. Point BulkPublish at a feed and every new item becomes a post, on the networks you pick, in the wording you set up.
- Recurring schedules. Set a slot once, daily, weekly or monthly, and posts go out on it without anybody opening the app that morning.
- Channel sets. Group the accounts that belong together and publish to the whole group in one click, rather than picking accounts one at a time.
- Analytics in one place. Every published post is checked for its numbers, so all your networks sit in one dashboard instead of one browser tab each.
Working with AI agents
For a newsroom this means an assistant can write the social version of a story as it is filed, while the feed takes care of the rest.
BulkPublish runs a hosted MCP server, so an AI assistant can do this work with you instead of you copying its answer into another tab. It exposes 20 tools over OAuth: an agent can see your channels, draft a post, put it in the queue, publish it and read the numbers back afterwards. Nothing to install, no API key to paste.
-
Claude -
ChatGPT -
Grok -
Grok Bot -
Muse -
Manus -
Cue -
Cursor -
Antigravity -
Codex CLI -
Gemini CLI -
Windsurf -
VS Code -
Cline -
Warp -
OpenClaw -
Hermes
Every assistant we support has a setup guide of its own.
Tools worth connecting
BulkPublish already talks to these, and each one has a setup guide.
Getting started
- Create an account. The free plan does not ask for a card.
- Connect the channels in the table above. Each one is a normal sign-in on that network’s own site, and you can disconnect it whenever you like.
- Set the slots you want to post on, or bring a batch in and give each post its own time.
- Look at the queue the next morning. Anything a network refused says so in that network’s own words, and can be sent again.
Common questions
Does every new article post automatically?
Yes. RSS autoposting reads your feed and creates a post for each new item, on the networks you choose, in wording you set up.
Can each section post to different accounts?
Yes. Each section’s accounts can be a channel set with its own feed, so sport goes to sport and politics to politics.
Can we post to a Telegram channel?
Yes. Telegram is one of the networks, alongside X, Facebook, Threads, Bluesky and LinkedIn.
Can we see which articles did well on social?
Every published post is checked for its numbers, and links can go through our short links, which count clicks on every network.
Is there a free plan?
Yes, and it does not ask for a card. The pricing page lists what each plan connects and how much it posts.
Can an AI assistant post for me?
Yes. The hosted MCP server lets an assistant draft, schedule, publish and read your analytics over OAuth, with nothing to install and no key to paste.
Still stuck? The Help Center walks through it step by step.
Other audiences
BulkPublish has a page for each of these too.
Try it
Create an account, connect your channels, and your first post can be scheduled a couple of minutes later. Free plan, no card, cancel whenever you like.