The best time to post on Facebook is 9 AM to 1 PM. That midday stretch consistently outperforms early mornings and evenings. All times here are EST, so convert them to wherever your audience actually lives before you schedule anything.
Posting before 7 AM or after 8 PM tends to fall into quieter hours. Weekends run slower across the board too, as you’ll see below.
Day by day
| Day | Best hours | How busy |
|---|---|---|
| Monday | 9 AM, 12 PM, 3 PM | Medium |
| Tuesday | 9 AM, 10 AM, 12 PM | Medium-high |
| Wednesday | 9 AM, 11 AM, 12 PM, 1 PM | High |
| Thursday | 8 AM, 9 AM, 11 AM, 12 PM, 2 PM | High |
| Friday | 9 AM, 10 AM, 11 AM, 1 PM | High |
| Saturday | 10 AM, 11 AM | Low-medium |
| Sunday | 10 AM, 12 PM | Low |
The Facebook posting time tool converts this table into your own timezone, so you’re not doing math by hand.
Why these are a starting point and not an answer
This table is built from aggregate behavior across a large number of Facebook Pages, and your page is not the aggregate. A local restaurant with a nearby, older audience and a global SaaS brand with followers spread across time zones are not online at the same hour, even if both post at 9 AM EST.
If your audience is concentrated somewhere outside the US, use that region’s clock instead of EST. Check your Page’s audience location before you commit to any schedule built on a general table like this one.
How to find your own best time
Choose a post type you use often, a link share, a photo, a short video, and publish it at two different times over a few weeks, keeping the content roughly comparable. Compare reach, not just likes or comments, since reach shows how many people the post reached in the first place.
Facebook Page Insights shows you when your specific followers are active. That’s a far more reliable signal for your Page than any general table.
What matters more than timing
Posting consistently, week over week, does more for a Page than hunting for the perfect hour. The first line of the post, the part visible before “see more,” decides whether someone stops to read it. The format, link post, native video, photo, changes how far a post travels more than the hour it goes up.
Timing gives a good post a small push. It won’t rescue a post nobody wanted to engage with.