Social Media Scheduling for Law Firms in 2026 [Updated Guide]
BulkPublish is a social media scheduler for law firms. A firm’s posting is mostly the articles it already writes: a note on a new ruling, a guide to a common question, a partner’s talk. BulkPublish turns each new article on your blog’s feed into a post for LinkedIn, Facebook and X, holds every post for approval, and labels them by practice area. What it does not do is check anything against the advertising rules that apply to you. The approval step is where your own review happens.
Updated October 2026. The limits, post types and integrations below are read from the app itself every time this site is built.
The networks this audience uses most
These are the networks this page is about, with what BulkPublish can publish to each and the caption length it checks before a post is queued. Every one has a guide of its own.
| Network | What you can post | Caption limit |
|---|---|---|
| Post, Gallery, PDF Carousel, and Article | 3,000 characters | |
| Post, Reel, and Story | 63,206 characters | |
| Google Business | Update, Event, and Offer | 1,500 characters |
| X / Twitter | Tweet | 280 characters |
That is where this kind of work usually goes, but it is not the limit. BulkPublish publishes to 15 networks in total, and one post can go to every one you have connected in the same click. The rest are:
What this workflow needs
What a firm needs to post its thinking without extra work:
- Post approvals. A post can wait for a second pair of eyes. Whoever signs off approves or rejects it, and only an approved post reaches the queue.
- RSS autoposting. Point BulkPublish at a feed and every new item becomes a post, on the networks you pick, in the wording you set up.
- Recurring schedules. Set a slot once, daily, weekly or monthly, and posts go out on it without anybody opening the app that morning.
- Labels. Tag posts and media so the calendar filters down to one campaign, one account or one month.
Working with AI agents
For a firm this means an assistant can summarise a new article for LinkedIn and X and leave both versions waiting for a partner’s approval.
BulkPublish runs a hosted MCP server, so an AI assistant can do this work with you instead of you copying its answer into another tab. It exposes 20 tools over OAuth: an agent can see your channels, draft a post, put it in the queue, publish it and read the numbers back afterwards. Nothing to install, no API key to paste.
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Claude -
ChatGPT -
Grok -
Grok Bot -
Muse -
Manus -
Cue -
Cursor -
Antigravity -
Codex CLI -
Gemini CLI -
Windsurf -
VS Code -
Cline -
Warp -
OpenClaw -
Hermes
Every assistant we support has a setup guide of its own.
Getting started
- Create an account. The free plan does not ask for a card.
- Connect the channels in the table above. Each one is a normal sign-in on that network’s own site, and you can disconnect it whenever you like.
- Set the slots you want to post on, or bring a batch in and give each post its own time.
- Look at the queue the next morning. Anything a network refused says so in that network’s own words, and can be sent again.
Common questions
Does BulkPublish check posts against legal advertising rules?
No. It makes no claim about any professional conduct or advertising rule. It can hold a post until the right person approves it, and that review is yours.
Can new articles be posted automatically?
Yes, if your blog publishes a feed. Each new article becomes a post on the networks you choose, in wording you set up once, and can still wait for approval.
Can we keep practice areas apart?
Yes. Labels go on posts, so the calendar can show one practice area’s posts at a time.
Should client matters go in a post?
No. BulkPublish is for public posts. Anything confidential belongs in your own systems, not in a social media tool.
Is there a free plan?
Yes, and it does not ask for a card. The pricing page lists what each plan connects and how much it posts.
Can an AI assistant post for me?
Yes. The hosted MCP server lets an assistant draft, schedule, publish and read your analytics over OAuth, with nothing to install and no key to paste.
Still stuck? The Help Center walks through it step by step.
Other audiences
BulkPublish has a page for each of these too.
Try it
Create an account, connect your channels, and your first post can be scheduled a couple of minutes later. Free plan, no card, cancel whenever you like.