Free social media tools
Preview posts, count characters, write captions with AI, and create threads — all free, no signup required.
UTM Link Builder
Build UTM-tagged URLs to track your social media campaigns in Google Analytics.
Engagement Rate Calculator
Calculate your social media engagement rate instantly.
Follower Growth Calculator
Calculate your follower growth rate and project future growth.
Social Media ROI Calculator
Work out what your social media actually returns.
A/B Test Significance Calculator
Check whether the winner of your A/B test is real.
Conversion Rate Calculator
Work out your conversion rate from clicks and conversions, and add revenue to see what each click and each conversion is actually worth.
Instagram Engagement Rate Calculator
Calculate Instagram engagement rate from likes, comments, saves and shares over followers.
TikTok Engagement Rate Calculator
Calculate TikTok engagement rate from likes, comments and shares over views, the denominator that actually fits how TikTok distributes video.
YouTube Engagement Rate Calculator
Calculate YouTube engagement rate from likes and comments over views.
X (Twitter) Engagement Rate Calculator
Calculate your X engagement rate from likes, reposts and replies over impressions, the denominator X publishes on every post, with benchmark ranges.
LinkedIn Engagement Rate Calculator
Calculate LinkedIn engagement rate from reactions, comments and reposts over impressions, the denominator LinkedIn reports on every single post.
Facebook Engagement Rate Calculator
Calculate Facebook Page engagement rate from reactions, comments, saves and shares over followers, with the arithmetic shown and honest benchmark ranges.