LinkedIn Engagement Rate Calculator — Free Tool
Calculate LinkedIn engagement rate from reactions, comments and reposts over impressions, the denominator LinkedIn reports on every single post.
These bands are ranges, not thresholds. Published benchmarks disagree with each other because they use different denominators and different samples, so compare against your own past posts before comparing against anyone else.
Features
- Divides by impressions, which LinkedIn reports per post
- Counts reactions, comments and reposts
- Shows the full arithmetic behind the percentage
- Benchmark bands scoped to an impression denominator
How engagement rate is calculated
| Formula | ((Likes + Comments + Shares) / Followers) x 100 |
| Low | Below 1% |
| Average | 1% - 3% |
| Good | 3% - 6% |
| Excellent | Above 6% |
How to use this tool
- Select the social media platform you want to calculate for.
- Enter your total follower or subscriber count.
- Enter the number of likes, comments, and shares for a post or time period.
- Optionally enter views for additional context.
- See your engagement rate instantly with a benchmark comparison.
- Want to track engagement over time? Create a free BulkPublish account to monitor your social media performance.
Frequently asked questions
Why divide by impressions rather than followers?
LinkedIn reports impressions on every post, for personal profiles as well as company pages, so the honest denominator is available. Follower counts on LinkedIn are also a poor proxy for reach: a post can be shown far outside your network, or barely inside it, and impressions capture that where followers do not.
What is a good LinkedIn engagement rate?
Against impressions, published figures commonly sit between 1% and 6%, and company pages typically score lower than personal profiles. Published benchmarks disagree with each other because they use different denominators and different samples, so treat any single figure you read as one methodology's answer, not the answer.
Do reactions and reposts count the same?
This tool counts them equally, which is the standard approach. In practice a comment or a repost signals more than a reaction and tends to drive more distribution, so two accounts with the same rate can have very different content. Read the breakdown, not only the percentage.
Do I need an account?
No. It is arithmetic in your browser and nothing is sent anywhere.
Schedule LinkedIn posts
Done writing? Schedule and bulk publish it to LinkedIn with BulkPublish.
