Free social media tools
Preview posts, count characters, write captions with AI, and create threads — all free, no signup required.
UTM Link Builder
Build UTM-tagged URLs to track your social media campaigns in Google Analytics.
Engagement Rate Calculator
Calculate your social media engagement rate instantly.
Follower Growth Calculator
Calculate your follower growth rate and project future growth.
CPM & CPC Calculator
Calculate CPM, CPC, CTR, CPA, and conversion rate from your ad campaign data.
Social Media ROI Calculator
Work out what your social media actually returns.
Employee Advocacy ROI Calculator
Estimate the reach and earned media value of an employee social-sharing programme.
QR Code Generator
Turn any link or text into a scannable QR code and download it as a PNG.
Conversion Rate Calculator
Work out your conversion rate from clicks and conversions, and add revenue to see what each click and each conversion is actually worth.
Customer Lifetime Value Calculator
Estimate what a customer is worth over the whole relationship.
Influencer Rate Calculator
Get a starting benchmark for a sponsored post.
Social Media Time Cost Calculator
See what your social media time actually costs.
AI Target Audience Generator
Who buys from you, under three headings — who they are, what they already believe, and what makes them act — written to be concrete enough to disagree with.
Sponsored Post Rate Calculator
Price a sponsored post from expected reach and a CPM band you control, across seven platforms, with every step of the arithmetic shown on the page.