Social Media Time Cost Calculator — Free Tool
See what your social media time actually costs. Enter hours per week, hourly rate, and team size to get weekly, monthly, and annual cost plus total hours per year.
Features
- Weekly, monthly, and annual cost of social media time
- Total team hours per year
- Scales across a team with the people field
- Uses 52 weeks a year, so the monthly figure is not a rough 4×
- Runs entirely in your browser — nothing is uploaded
Frequently asked questions
How is the cost calculated?
Hours per week × hourly rate × number of people gives the weekly cost. Annual is that × 52, and monthly is the annual figure ÷ 12 — not weekly × 4, which understates the year by about a month.
What hourly rate should I use?
For employees, use fully loaded cost — salary plus payroll taxes, benefits, and overhead — which is typically 1.25 to 1.4 times base pay. For freelancers or agencies, use what you actually invoice or are invoiced.
Should I include time spent on replies and monitoring?
Yes, if you want an honest number. Community management, DMs, and monitoring are usually the largest and least visible part of the total, and leaving them out is what makes social look cheaper than it is.
What do I do with the annual figure?
Compare it against what social actually returns, and against the cost of the alternatives — a tool, a contractor, or fewer channels done properly. A large number is not automatically bad; an unexamined one is.
Is my data sent anywhere?
No. Every calculation happens in your browser. Nothing is uploaded, stored, or logged, and no account is required.
