Note: Competitor pricing and features in this post were verified as of October 2026. Plans and pricing may have changed since publication.
Loomly positions itself as a “brand success platform” that combines content scheduling with approval workflows and collaboration tools. It is popular with marketing teams that need structured content review processes. BulkPublish focuses on giving creators and small teams a fast, affordable way to schedule across multiple platforms without the overhead of enterprise workflow tools.
Here is how they compare in 2026.
Pricing Comparison
| Plan | Loomly | BulkPublish |
|---|---|---|
| Free | No free plan (free trial) | Free forever, 3 channels (1 per platform; X via pay-as-you-go credits), 1 post/day (any number of channels) |
| Starter/Pro | $65/mo Starter (monthly), $49/mo billed yearly (3 users, 12 social accounts) | $13.99/mo (Pro) or $11.89/mo billed yearly |
| Business | $332/mo Beyond (monthly), $249/mo billed yearly (60 social accounts) | $39.99/mo (Business) or $33.99/mo billed yearly |
| Enterprise | Custom quote | - |
| Per-user pricing | Yes (plans have user limits | No) flat rate per plan |
The price gap here is dramatic. Loomly’s cheapest plan costs nearly 5x more than BulkPublish Pro on a monthly basis. Even on Loomly’s annual plan, you are still paying over 4x what BulkPublish Pro costs on its yearly plan. And Loomly has no free plan, just a free trial.
BulkPublish Plans at a Glance
| Free | Pro | Business | |
|---|---|---|---|
| Price | $0 | $13.99/mo | $39.99/mo |
| Annual price | $0 | $11.89/mo | $33.99/mo |
| Platforms | All 15 (X via pay-as-you-go credits) | All 15 | All 15 |
| Channels | 1 per platform (3 total) | 2 per platform (30 total) | 5 per platform (75 total) |
| Extra channels | $2.99/mo each | $2.99/mo each | $2.99/mo each |
| Posts per day | 1 | 30 | Unlimited |
| Scheduled posts | 3 in queue | Unlimited queue, 30/day | Unlimited queue, 100/day |
| Media storage | 100 MB | 2 GB | 10 GB |
| Organizations | 1 | 3 | 10 |
| Repeat posts | No | 10 | Unlimited |
Feature Comparison
| Feature | Loomly Starter | BulkPublish Pro |
|---|---|---|
| Social accounts | 12 | 30 (up to 2 per platform) |
| Scheduled posts | Unlimited | 30 posts/day |
| Organizations | - | 3 |
| Media storage | Included | 2 GB |
| Analytics | Basic analytics | Post-level analytics |
| Approval workflows | Yes | No |
| AI assistant | Yes | - |
| Content calendar | Yes | Yes |
| Bulk scheduling | No | Built-in bulk composer |
| Post recycling | No | Yes (repeat posts) |
| Post ideas/inspiration | Yes (RSS feeds, events, trends) | No |
Channels Supported
Loomly supports 9 networks: Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, TikTok, YouTube, Threads, and Google Business Profile. BulkPublish covers Instagram, Facebook, X (Twitter), LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, Mastodon, Google Business Profile, Discord, Telegram, Tumblr, and Snapchat: 15 platforms including newer decentralized networks.
Where Loomly Wins
Loomly has built a feature set that appeals to structured marketing teams.
- Approval workflows: Loomly’s multi-step approval system lets team members draft posts, submit them for review, and get approval before publishing. Managers can leave comments, request changes, and approve or reject content. For teams with brand guidelines and compliance requirements, this is essential.
- AI assistant: Loomly includes an AI-powered assistant that helps generate post ideas, captions, and hashtags. It can suggest content based on trending topics, RSS feeds, and calendar events.
- Post inspiration engine: Loomly surfaces content ideas based on holidays, trending topics, RSS feeds you follow, and industry events. This is helpful for teams that struggle with content ideation.
If your team needs structured approval workflows and content ideation tools, Loomly provides those features out of the box.
Where BulkPublish Wins
For creators, freelancers, and small teams that do not need multi-layer approval processes, BulkPublish delivers the core scheduling features at a dramatically lower price.
- Price: BulkPublish Pro costs $13.99/mo compared to Loomly’s $65/mo Starter plan. That is a savings of over $612 per year. On a yearly plan, BulkPublish Pro drops to $11.89/mo, saving you over $445 per year compared to even Loomly’s discounted annual price ($49/mo).
- Free plan exists: Loomly offers no free plan. BulkPublish’s free plan gives you 3 channels across the 15 platforms and 1 post per day, indefinitely. Many solo creators operate entirely within the free tier without ever needing to pay.
- More channels: BulkPublish Pro includes 30 channels (up to 2 per platform) compared to Loomly Starter’s 12 accounts and 3 users. BulkPublish Business includes 75 channels for $39.99/mo, to get comparable capacity on Loomly, you would need a much more expensive plan.
- Organizations: BulkPublish Pro includes 3 organizations (workspaces). BulkPublish Business includes 10. Loomly’s pricing jumps significantly between tiers as you add users.
- Bulk posting: BulkPublish is built for scheduling content in bulk. The composer is optimized for creating and scheduling many posts at once. Loomly’s interface is more focused on one-post-at-a-time creation with its workflow pipeline.
- Post recycling: BulkPublish Pro and Business include repeat posts to automatically reshare top-performing content. Loomly does not offer this natively.
- Newer platforms: BulkPublish supports Bluesky and Mastodon in addition to the major networks, plus Discord, Telegram, Tumblr, and Snapchat. Loomly does not currently support these.
The Bottom Line
Loomly is well-designed for marketing teams that need structured content approval workflows, AI-powered ideation, and a formal review process before content goes live. If your organization requires multiple approval steps, compliance review, or manager sign-off on every post, Loomly’s workflow tools deliver genuine value.
But for most creators, freelancers, and small businesses, paying $65/mo for approval workflows you do not use is hard to justify when BulkPublish Pro gives you the same core scheduling features for $13.99/mo. You get 30 channels across 15 platforms, a content calendar, analytics, 3 organizations, bulk posting, and repeat posts, at nearly one-fifth the price.
If your workflow is “create content, schedule it, publish it” without needing formal approval chains, BulkPublish gets you there faster and for dramatically less money.
