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CPM & CPC Calculator
Calculate CPM, CPC, CTR, CPA, and conversion rate from your ad campaign data.
What Is CPM?
CPM is the cost of a thousand impressions.
What Is CPC?
CPC is spend divided by clicks.
What Is Conversion Rate?
Conversion rate is conversions divided by the population that could have converted.
What Is ROAS?
ROAS is revenue divided by ad spend.
What Is Frequency?
Frequency is impressions divided by reach: how many times the average person saw your ad.
What Is Attribution?
Attribution is the rule that decides which touchpoint gets credit for a conversion.
What Is Paid Reach?
Paid reach is how many unique accounts saw a post because budget was spent on it.
What Is a Boosted Post?
A boosted post is an organic post you pay to show to more people, promoted from the post itself rather than the ads manager.
What Is a Dark Post?
A dark post is an ad that looks like a normal post but never appears on your profile, shown only to the audience you target.
What Is an A/B Test?
An A/B test runs two versions that differ in exactly one element and compares the results.
What Is an Attribution Window?
An attribution window is how long after a click or a view a conversion still counts for the ad.
What Is a Conversion?
A conversion is a tracked action you decided counts as valuable: a purchase, a sign-up, a download, a lead form.
What Is a Lookalike Audience?
A lookalike audience is one the platform builds by finding users who resemble a source list you supply.
What Is Retargeting?
Retargeting shows ads to people who already interacted with you: visited the site, watched a video, abandoned a cart.
What Is Paid Social?
An explanation of paid social: what it covers, why paid distribution does not fix a content problem, and why putting money behind a post nobody wanted just shows it to more people who do not want it either.
What Is Brand Safety?
An explanation of what brand safety actually controls, how exclusion lists work, and why tightening them far enough to feel safe also narrows the audience an ad can reach.
What Is a Sponsored Post?
A clear explanation of what counts as a sponsored post, why disclosure is a requirement rather than a courtesy in most markets, and what clear disclosure actually costs in performance.
CPM vs CPC
The difference between CPM and CPC, what each one is actually buying, how click-through rate connects them, and why a low CPC on its own says nothing about whether a campaign worked.
Organic vs Paid Social
The difference between organic and paid social, what each one is genuinely good at, and why the common assumption that paid is just faster organic leads to wasted spend.