Best Time to Post on Google Business Profile — Free Tool
Find the best time to post on Google Business Profile. See the weekday window published sources agree on for updates, offers and events.
Quick summary
Peak window
9 AM – 5 PM on weekdays
Avoid
9 PM – 7 AM
People look up local businesses during the working week, and weekdays beat weekends. Post a little before your busiest hours, and check your Business Profile performance report for when customers find you.
No large published study breaks Google Business Profile activity down by day and hour, so there is no heatmap here. The window above is where most published sources agree.
Features
- Weekday peak window
- Times to avoid
- Honest about how little data exists
- Converts to your timezone
Platforms covered
- Facebook — Mid-week mornings and lunch breaks
- Instagram — Early mornings and weekday afternoons
- X (Twitter) — Weekday mornings during commutes
- TikTok — Mornings and evenings, with late-night potential
- YouTube — Weekday afternoons, weekend mornings
- LinkedIn — Business hours, Tuesday through Thursday
- Pinterest — Evenings and weekends for browsing
- Threads — Morning peaks similar to X
- Bluesky — Work hours with an end-of-day spike
- Mastodon — Tech-savvy audience during work hours
- Telegram — Around midnight, strongest on Friday and Saturday nights
- Tumblr — Evenings and nights, busiest on Sundays
- Snapchat — Evenings (no hour-by-hour study exists)
- Google Business Profile — Weekday business hours (no hour-by-hour study exists)
- Discord — Evenings (no hour-by-hour study exists)
How to use this tool
- Select the social media platform you want to optimize for.
- Pick where your audience is. If you schedule from another timezone, pick yours too and the heatmap converts the hours to your clock.
- Review the quick summary for best days, peak windows, and times to avoid.
- Ready to schedule at the best times? Create a free BulkPublish account to schedule and publish across all platforms.
Schedule Google Business posts
Done writing? Schedule and bulk publish it to Google Business with BulkPublish.
