Best Time to Post on Tumblr — Free Tool
Find the best times to post on Tumblr. See a weekly heatmap of when likes and reblogs peak, evenings and weekends included.
Quick summary
Best days
1st Sunday2nd Saturday3rd Friday
Peak window
5 PM – 10 PM
Avoid
8 AM – 12 PM on weekdays
Tumblr is busiest in the evening and at night, and unusually active at weekends, Sunday most of all. Reblogs keep a good post circulating overnight. The larger studies behind this are over ten years old, so check your blog's own activity page.
Best time
Great time
Good time
Fair time
Low engagement
Engagement heatmap(your audience's local time)
Mon
Tue
Wed
Thu
Fri
Sat
Sun
12 AM
1 AM
2 AM
3 AM
4 AM
5 AM
6 AM
7 AM
8 AM
9 AM
10 AM
11 AM
12 PM
1 PM
2 PM
3 PM
4 PM
5 PM
6 PM
7 PM
8 PM
9 PM
10 PM
11 PM
The hours are your audience's local time. If you schedule from another timezone, set both and the heatmap converts them to your clock. Limited data: these figures rest on one or two published studies, and some cells are filled in between their findings. Treat them as a starting point.
Features
- Tumblr engagement heatmap
- Evening and weekend peak windows
- Times to avoid
- Clear note on how much data exists
Platforms covered
- Facebook — Mid-week mornings and lunch breaks
- Instagram — Early mornings and weekday afternoons
- X (Twitter) — Weekday mornings during commutes
- TikTok — Mornings and evenings, with late-night potential
- YouTube — Weekday afternoons, weekend mornings
- LinkedIn — Business hours, Tuesday through Thursday
- Pinterest — Evenings and weekends for browsing
- Threads — Morning peaks similar to X
- Bluesky — Work hours with an end-of-day spike
- Mastodon — Tech-savvy audience during work hours
- Telegram — Around midnight, strongest on Friday and Saturday nights
- Tumblr — Evenings and nights, busiest on Sundays
- Snapchat — Evenings (no hour-by-hour study exists)
- Google Business Profile — Weekday business hours (no hour-by-hour study exists)
- Discord — Evenings (no hour-by-hour study exists)
How to use this tool
- Select the social media platform you want to optimize for.
- Pick where your audience is. If you schedule from another timezone, pick yours too and the heatmap converts the hours to your clock.
- Review the quick summary for best days, peak windows, and times to avoid.
- Use the heatmap to identify the exact hours with highest engagement on each day.
- Hover over any cell in the heatmap to see the engagement level for that time slot.
- Ready to schedule at the best times? Create a free BulkPublish account to schedule and publish across all platforms.
Schedule Tumblr posts
Done writing? Schedule and bulk publish it to Tumblr with BulkPublish.
