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What Is the Social Media Algorithm?
The algorithm is the ranking system deciding which posts each person sees.
What Is a Shadowban?
Shadowban is an informal term for an unexplained drop in distribution.
What Is a Verified Badge?
A verified badge is the check mark on a profile, but it means something different on every network.
What Is Link in Bio?
Link in bio is the one clickable URL on a profile, used where captions cannot carry links.
What Is a DM (Direct Message)?
A DM is a private message between accounts, separate from public comments.
What Is a Handle on Social Media?
A handle is the unique @name that identifies an account, used in mentions and in the profile URL.
What Is Engagement Bait?
Engagement bait is posts that explicitly ask for likes, comments, shares, tags or votes to game distribution.
What Is an API Rate Limit?
An API rate limit is the cap a platform puts on how many requests an app may make in a time window.
What Is Social Search?
Social search is people searching inside a social app instead of a search engine.
What Is the FYP?
A plain explanation of the FYP: what it is, how the recommendation system decides what to show, and why chasing "the algorithm" misreads how the feed actually works for each viewer.
What Is a PFP?
An explanation of PFP: what the term covers, why it is displayed at a tiny size in most places it appears, and why legibility at thumbnail size matters more than detail in the full image.
What Is Being Ratioed?
An explanation of being ratioed: what the reply-to-like ratio signals, why it is a read on one post rather than an account, and why a high reply count can also mean the post simply asked a good question.
What Is a Finsta?
An explanation of the finsta: what it is, why it exists alongside a main account, and why the "fake" account is often the more honest one when trying to understand an audience.
What Is the Explore Page?
An explanation of how Instagram's Explore page selects and ranks content, what it takes for a post to appear there, and why landing on it is not proof of good posting.
What Is a Trend on Social Media?
A clear explanation of what makes something a social media trend, how the platform algorithm amplifies trending content, and why timing matters more than participation.
What Is a Geotag?
An explanation of what a geotag does beyond marking where a photo was taken, and why it functions as a real discovery surface for local businesses rather than a decoration.
What Is a Pinned Post?
An explanation of what pinning a post does, why it is the one part of a profile fully under an account's control, and why leaving the wrong thing pinned wastes that placement.
What Is a Reaction on Social Media?
An explanation of what a reaction is, why platforms weigh different reaction types unevenly, and why a deliberate reaction says more about a post than a raw like count.
What Is a Feed?
A plain explanation of what a feed is, why almost none of them are chronological anymore, and why that shift makes what a post is about matter more than exactly when it goes live.
What Is a Follower?
A plain explanation of what a follower is, why a follow behaves more like an interest signal to a ranking system than a subscription, and why it does not guarantee that account's posts get shown.
What Are Instagram Stickers?
A clear explanation of what Instagram stickers actually do, why they function as interaction prompts rather than decoration, and why the response matters more than the answer given.
What Is a Tag on Social Media?
A clear explanation of what a tag actually does differently from a mention, why it can put a post on another account's profile, and why tagging unrelated brands usually gets removed.
What Are Community Guidelines?
An explanation of what community guidelines cover, how enforcement actually happens in practice, and why treating every takedown as a considered human decision usually wastes the appeal.
What Does NPC Mean?
What NPC means as internet slang, how a gaming term became an insult about people who seem to run on autopilot, and why it is one brands should recognise and never use.
What Does IRL Mean?
What IRL means, how the online-offline distinction it draws has shifted since the term appeared, and how brands use it accurately when talking about events and physical locations.
What Does OP Mean?
What OP means on Reddit and in forum threads, the two things it can stand for, and why a brand replying in a comment thread needs to read the term correctly before responding.
What Is a Quote Post?
What a quote post is on X, Bluesky, Threads and Mastodon, how it differs from a plain repost or reply, and why quoting to disagree amplifies the thing you are arguing with.
What Is a Subtweet?
What a subtweet is, how posting about someone without naming them works as a social move, and why brand accounts that subtweet competitors almost always come off worse.
What Do Ratio, W and L Mean?
What ratio, W and L mean in replies, how a one-word reply became a scoring system for public posts, and why responding to any of them is almost always the wrong move.
What Does Based Mean?
What based means, how a word coined by rapper Lil B was reshaped by online politics, and why the same reply can be sincere praise or a political signal depending entirely on context.
What Does Simp Mean?
What simp means, why it is a genuinely pejorative term about excessive attention to someone, and how it functions in creator comment sections and paid-attention economies.