LinkedIn’s feed algorithm weighs who engages with your post and how relevant it is to a viewer’s professional interests more heavily than the hashtags attached to it. Tags still help classify a post’s topic, useful for LinkedIn’s own topic pages and for surfacing your post to people who follow that subject, but they’re a smaller factor than a strong first two lines and genuine engagement in the comments.
Industry and function tags
Tech and software
- softwareengineering
- productmanagement
- techleadership
- devops
- cloudcomputing
- startuplife
Marketing
- contentmarketing
- b2bmarketing
- growthmarketing
- brandstrategy
- digitalmarketing
Sales
- salesstrategy
- b2bsales
- salesleadership
- prospecting
- accountmanagement
HR and people
- humanresources
- talentacquisition
- employeeexperience
- peopleleadership
- workplaceculture
Finance
- financeleadership
- corporatefinance
- fintech
- financialplanning
Career and professional development
- careeradvice
- professionaldevelopment
- careergrowth
- jobsearch
- leadershipdevelopment
Entrepreneurship
- entrepreneurship
- foundersjourney
- smallbusinessowner
- startupgrowth
Remote and hybrid work
- remotework
- hybridwork
- futureofwork
- distributedteams
How LinkedIn actually uses tags
A hashtag on LinkedIn can put your post on a topic feed that people follow directly, so choosing one that’s actually followed in your field matters more than choosing a big, vague one. But the platform’s ranking still weighs dwell time and early engagement (comments especially) far more heavily. A post with zero hashtags and a strong opening line will usually outperform a post with ten hashtags and a weak one.
How many to use
LinkedIn allows up to 3 to 5 hashtags to display prominently under a post, and most guidance from the platform itself points toward using 3 to 5 rather than maxing out. Beyond that, extra tags mostly clutter the post without adding reach. A LinkedIn hashtag generator can suggest a relevant set fast if you’re posting regularly and want a shortcut past the guesswork, and a hashtag counter keeps you from overdoing it.
How to choose yours
Search each candidate tag on LinkedIn before using it and check who’s actually posting under it and how recently. A tag with stale posts from years ago won’t help you reach anyone active. Prioritize tags tied to your actual role or industry over broad motivational ones, since the people following industry-specific tags are more likely to be relevant connections, not just casual scrollers.