Comparison · 2026
Ayrshare vs Semrush Social
Pricing, supported platforms, strengths, and best-fit use cases, side by side.
Note: Pricing and features were sourced from each vendor's official site; verify current pricing directly. Last reviewed September 2026.
Ayrshare: API-first social posting infrastructure for SaaS resellers and AI startups.
Semrush Social: Social Media Toolkit add-on inside the broader Semrush SEO platform.
Pricing Comparison
| Plan | Ayrshare | Semrush Social |
|---|---|---|
| Starting price | $149/mo (Premium, 1 brand) | $20/mo (Social Toolkit Base, often on top of $139.95+/mo Semrush) |
| Pricing model | tiered | tiered |
| Free plan | 14-day trial | No |
| Platforms supported | 13 | 7 |
Platform Support
Ayrshare supports 13 networks. Semrush Social supports 7 networks. They overlap on 7 networks. BulkPublish is included for context.
| Platform | Ayrshare | Semrush Social |  BulkPublish |
|---|---|---|---|
| X (Twitter) | |||
| TikTok | |||
| YouTube | |||
| Threads | - | ||
| Bluesky | - | ||
| Google Business Profile | - | ||
| Mastodon | - | ||
| Discord | - | - | |
| Telegram | - | ||
| Tumblr | - | - | |
| Snapchat | - | - | |
| - | - |
Where Ayrshare Wins
- API-first architecture
- White-label for SaaS resellers
- Real-time X webhooks (Enterprise)
- Reddit + Telegram support
Trade-offs
- Reseller pricing for end users
- Minimal end-user UI
- $149/mo Premium for 1 brand
Where Semrush Social Wins
- Integrated with Semrush SEO platform
- Social Tracker for competitors
- AI content with brand context
- Single vendor for SEO + social
Trade-offs
- Realistically requires $139.95+/mo Semrush plan underneath
- API gated to $499.95/mo Business
- 50 scheduled posts/mo on Base
Best For
- Ayrshare: SaaS platforms and AI startups embedding publishing
- Semrush Social: SEO-led teams already on Semrush
Considering Both? Try BulkPublish
BulkPublish covers 15 platforms (Facebook, Instagram, X (Twitter), TikTok, YouTube, Threads, Bluesky, Pinterest, Google Business Profile, LinkedIn, Mastodon, Discord, Telegram, Tumblr, and Snapchat) with flat-rate pricing. Pro at $13.99/mo includes 30 channels and 3 organizations; Business at $39.99/mo includes 75 channels and 10 organizations. A full REST API ships on every plan, including the free tier.
- Free: 3 channels (1 per platform; X via pay-as-you-go credits), 3 posts/day, each to every channel
- Pro: $13.99/mo ($11.89/mo annual): 30 channels, 30 posts/day to every channel, 3 orgs
- Business: $39.99/mo ($33.99/mo annual): 75 channels, unlimited posts/day, 10 orgs