Comparison · 2026
Hootsuite vs Zoho Social
Pricing, supported platforms, strengths, and best-fit use cases, side by side.
Note: Pricing and features were sourced from each vendor's official site; verify current pricing directly. Last reviewed October 2026.
Hootsuite: Established all-in-one with broad integration catalog and unified inbox.
Zoho Social: The social module of the Zoho business suite, priced to match.
Pricing Comparison
| Plan | Hootsuite | Zoho Social |
|---|---|---|
| Starting price | $99/mo (billed annually) | Free plan; paid tiers priced per brand (region-adjusted) |
| Pricing model | tiered | tiered |
| Free plan | 14-day trial | Yes |
| Platforms supported | 8 | 13 |
Platform Support
Hootsuite supports 8 networks. Zoho Social supports 13 networks. They overlap on 8 networks. BulkPublish is included for context.
| Platform | Hootsuite | Zoho Social |  BulkPublish |
|---|---|---|---|
| Yes | Yes | Yes | |
| Yes | Yes | Yes | |
| X (Twitter) | Yes | Yes | Yes |
| TikTok | Yes | Yes | Yes |
| YouTube | Yes | Yes | Yes |
| Threads | Yes | Yes | Yes |
| Bluesky | No | Yes | Yes |
| Yes | Yes | Yes | |
| Google Business Profile | No | Yes | Yes |
| Yes | Yes | Yes | |
| Mastodon | No | Yes | Yes |
| Discord | No | No | Yes |
| Telegram | No | Yes | Yes |
| Tumblr | No | No | Yes |
| Snapchat | No | No | Yes |
| WhatsApp Business | No | Yes | No |
Where Hootsuite Wins
- Decade-plus of platform maturity
- Broad app integration catalog
- Strong team workflows
- Insights add-on for listening
Trade-offs
- No free plan
- Pricing climbs fast with team size
- Listening is an add-on
Where Zoho Social Wins
- Free plan with 6 channels
- Mastodon, Bluesky, Telegram and WhatsApp Business channels
- Native Zoho CRM and Zoho Desk integration
Trade-offs
- Prices are region-adjusted, so there is no single published USD rate
- Channels are capped per tier (6 free, 13-16 on paid)
- Most of the value assumes you are already in the Zoho ecosystem
- Extra brands are paid add-ons (up to 5) outside the Agency plans
Best For
- Hootsuite: Mid-size teams that want broad integrations
- Zoho Social: Small teams already running other Zoho apps
Considering Both? Try BulkPublish
BulkPublish covers 15 platforms (Facebook, Instagram, X (Twitter), TikTok, YouTube, Threads, Bluesky, Pinterest, Google Business Profile, LinkedIn, Mastodon, Discord, Telegram, Tumblr, and Snapchat) with flat-rate pricing. Pro at $13.99/mo includes 30 channels and 3 organizations; Business at $39.99/mo includes 75 channels and 10 organizations. A full REST API ships on every plan, including the free tier.
- Free: 3 channels (1 per platform; X via pay-as-you-go credits), 1 post/day, each to every channel
- Pro: $13.99/mo ($11.89/mo annual): 30 channels, 30 posts/day to every channel except X, 3 orgs
- Business: $39.99/mo ($33.99/mo annual): 75 channels, unlimited posts/day except X, 10 orgs