Comparison · 2026
Plann vs SocialPilot
Pricing, supported platforms, strengths, and best-fit use cases, side by side.
Note: Pricing and features were sourced from each vendor's official site; verify current pricing directly. Last reviewed September 2026.
Plann: Australian Instagram-first planner with a real free forever tier.
SocialPilot: Agency-oriented scheduler with white-label reports and tiered plans.
Pricing Comparison
| Plan | Plann | SocialPilot |
|---|---|---|
| Starting price | $15/mo ($12.50/mo annual) Power User | $20/mo (Essentials) |
| Pricing model | tiered | tiered |
| Free plan | Yes | 14-day trial |
| Platforms supported | 7 | 10 |
Platform Support
Plann supports 7 networks. SocialPilot supports 10 networks. They overlap on 7 networks. BulkPublish is included for context.
| Platform | Plann | SocialPilot |  BulkPublish |
|---|---|---|---|
| X (Twitter) | - | ||
| TikTok | |||
| YouTube | |||
| Threads | |||
| Bluesky | - | ||
| Google Business Profile | - | ||
| Mastodon | - | - | |
| Discord | - | - | |
| Telegram | - | - | |
| Tumblr | - | - | |
| Snapchat | - | - |
Where Plann Wins
- Free forever plan with 1 brand
- Instagram posts, Stories, carousels and Reels
- Strong native mobile apps
- Cheap paid entry at $12.50/mo billed annually
Trade-offs
- Seven networks; no X, Bluesky or Google Business
- Free plan schedules Instagram only, with 30 AI credits a month
- Team tiers cap at 4 users
Where SocialPilot Wins
- Client management + white-label reports
- AI credits at every tier
- Bulk scheduling via CSV
- Long-running platform
Trade-offs
- Per-account ($4/mo) and per-user ($5/mo) add-on fees
- No free plan
- Inbox only on Standard+
Best For
- Plann: Instagram-led creators who plan and post from a phone
- SocialPilot: Agencies that want client management at a lower entry price
Considering Both? Try BulkPublish
BulkPublish covers 15 platforms (Facebook, Instagram, X (Twitter), TikTok, YouTube, Threads, Bluesky, Pinterest, Google Business Profile, LinkedIn, Mastodon, Discord, Telegram, Tumblr, and Snapchat) with flat-rate pricing. Pro at $13.99/mo includes 30 channels and 3 organizations; Business at $39.99/mo includes 75 channels and 10 organizations. A full REST API ships on every plan, including the free tier.
- Free: 3 channels (1 per platform; X via pay-as-you-go credits), 3 posts/day, each to every channel
- Pro: $13.99/mo ($11.89/mo annual): 30 channels, 30 posts/day to every channel, 3 orgs
- Business: $39.99/mo ($33.99/mo annual): 75 channels, unlimited posts/day, 10 orgs