Comparison · 2026
Plann vs Sprout Social
Pricing, supported platforms, strengths, and best-fit use cases, side by side.
Note: Pricing and features were sourced from each vendor's official site; verify current pricing directly. Last reviewed October 2026.
Plann: Australian Instagram-first planner with a real free forever tier.
Sprout Social: Premium social management with deep analytics, inbox, and helpdesk integrations.
Pricing Comparison
| Plan | Plann | Sprout Social |
|---|---|---|
| Starting price | $15/mo ($12.50/mo annual) Power User | $99/seat/mo ($79/seat/mo annual) |
| Pricing model | tiered | per-seat |
| Free plan | Yes | 30-day trial |
| Platforms supported | 7 | 8 |
Platform Support
Plann supports 7 networks. Sprout Social supports 8 networks. They overlap on 7 networks. BulkPublish is included for context.
| Platform | Plann | Sprout Social |  BulkPublish |
|---|---|---|---|
| Yes | Yes | Yes | |
| Yes | Yes | Yes | |
| X (Twitter) | No | Yes | Yes |
| TikTok | Yes | Yes | Yes |
| YouTube | Yes | Yes | Yes |
| Threads | Yes | Yes | Yes |
| Bluesky | No | No | Yes |
| Yes | Yes | Yes | |
| Google Business Profile | No | No | Yes |
| Yes | Yes | Yes | |
| Mastodon | No | No | Yes |
| Discord | No | No | Yes |
| Telegram | No | No | Yes |
| Tumblr | No | No | Yes |
| Snapchat | No | No | Yes |
Where Plann Wins
- Free forever plan with 1 brand
- Instagram posts, Stories, carousels and Reels
- Strong native mobile apps
- Cheap paid entry at $12.50/mo billed annually
Trade-offs
- Seven networks; no X, Bluesky or Google Business
- Free plan schedules Instagram only, with 30 AI credits a month
- Team tiers cap at 4 users
Where Sprout Social Wins
- Cross-channel analytics + presentation reports
- Unified smart inbox
- Salesforce / Zendesk / HubSpot integrations
- Compliance and approval workflows
Trade-offs
- Per-user pricing scales painfully
- API gated to $399/seat Advanced plan
- No free plan
Best For
- Plann: Instagram-led creators who plan and post from a phone
- Sprout Social: Mid-to-large companies with dedicated social teams
Considering Both? Try BulkPublish
BulkPublish covers 15 platforms (Facebook, Instagram, X (Twitter), TikTok, YouTube, Threads, Bluesky, Pinterest, Google Business Profile, LinkedIn, Mastodon, Discord, Telegram, Tumblr, and Snapchat) with flat-rate pricing. Pro at $13.99/mo includes 30 channels and 3 organizations; Business at $39.99/mo includes 75 channels and 10 organizations. A full REST API ships on every plan, including the free tier.
- Free: 3 channels (1 per platform; X via pay-as-you-go credits), 1 post/day, each to every channel
- Pro: $13.99/mo ($11.89/mo annual): 30 channels, 30 posts/day to every channel except X, 3 orgs
- Business: $39.99/mo ($33.99/mo annual): 75 channels, unlimited posts/day except X, 10 orgs