2027 Social Media Holiday Calendar — Free Tool
A planning calendar of sixty social media holidays for 2027: fixed dates month by month, moveable ones described by the rule that sets them rather than a guessed date.
Fresh-start, goal-setting and year-in-review posts; huge for fitness, finance and planning brands.
SaaS and security brands publish privacy explainers and settings walkthroughs.
Varies — falls between 21 January and 20 February.
Zodiac-animal creative and gifting promos; essential if any of your audience is in East or South-East Asia.
Runs the whole of January.
Plant-based recipe series and product swaps for food and grocery brands.
The third Monday in January (United States).
A day of service, not a sale — brands post reflection or volunteering, never discounts.
Fundraising and survivor stories; agree the framing with a charity partner before posting.
Gifting guides, couple and friendship content, last-minute delivery reminders.
The second Tuesday in February.
Online-safety tips; a strong fit for parenting, edtech and security accounts.
The first Sunday in February in the United States; the league sets the date each season.
Real-time posting and snack promos — note the event name itself is trademarked.
The whole of February in the US and Canada; the UK observes it in October.
Year-round commitments and paid creator partnerships land better than a one-off graphic.
Expect your own pay gap to be checked — post substance rather than a recoloured logo.
Green-themed creative for food, drink and travel; biggest in Ireland and the US.
Sustainability reporting for brands with a real water footprint to talk about.
Moves about eleven days earlier each year, so it has recently begun in February or March.
Iftar recipes, community content and shifted posting times for fasting audiences.
20 or 21 March in the northern hemisphere; it is the autumn equinox in the southern.
Spring-collection launches, refresh and spring-cleaning themes.
Fake-product jokes; more brands skip it each year because it costs trust.
The most greenwashing-scrutinised day of the year — bring evidence or stay quiet.
Reading lists and author features; note the UK's schools World Book Day is in March.
Moves between 22 March and 25 April; Orthodox Easter usually falls on a different Sunday.
Family gifting, chocolate and long-weekend travel promos.
Marks the end of Ramadan and moves about eleven days earlier each year, so it can land in March or April.
Celebratory greetings, gifting and family-meal content.
"May the fourth" puns — fun, but the franchise is fiercely trademarked.
Pollinator and biodiversity content for food, garden and beauty brands.
Differs by country — the second Sunday in May in the US, Canada, Australia and Germany, but March in the UK and Ireland, and other dates elsewhere.
Gift guides; offer an opt-out from the email series, because many people find the day painful.
The whole of May in the US; the UK marks an awareness week in May.
Employee stories and real quiet-hours policies land better than a stock quote card.
The last Monday in May (United States).
A major US sale weekend that is also a solemn remembrance day — keep the two apart.
UN-run, with a different host country and theme each year.
Agencies and tools post platform retrospectives and behind-the-scenes content.
The whole of June in most countries; some cities hold Pride in other months.
Audiences check whether the support continues in July — plan for that before you post.
The third Sunday in June in the US, UK, Canada and many others; other countries use different dates.
Gift guides; the same opt-out courtesy as Mother's Day applies.
20 to 22 June in the northern hemisphere; the winter solstice in the southern.
Longest-day creative, outdoor and travel campaigns.
Cookout, travel and sale content aimed squarely at a US audience.
Emoji-only captions and polls — an easy, high-engagement filler post.
Wellness, beauty and HR accounts; avoid implying self-care replaces real care.
Mid-July, but every retailer sets its own dates and they move each year.
Amazon's Prime Day and the rival sales built around it; plan against competitors' windows.
Roughly mid-July to late August in the northern hemisphere.
Engagement dips while audiences travel — a good window to batch evergreen posts.
Pet content for reach; genuinely on-brand for only some accounts.
UN day on youth participation; fits education and nonprofit accounts.
Creator spotlights, archive posts and behind-the-lens stories.
Office-dog posts and customer-pet user-generated content.
Late July to early September depending on the country and, in the US, the state.
One of the biggest retail seasons after Q4 — start about six weeks ahead.
Only post with proper safe-messaging guidance and helpline links included.
UN day; travel and hospitality brands share destination stories.
Episode roundups and cross-promotion with shows in your niche.
The first Monday in September (United States).
End-of-summer sale weekend and the unofficial start of autumn campaigns.
22 or 23 September in the northern hemisphere; the spring equinox in the southern.
Autumn collections, cosy-season creative and the first Q4 teasers.
Widely used by cafés and grocery brands; some countries mark their own date.
WHO-led with an annual theme; pair it with one concrete internal policy.
Costume user-generated content and limited editions; creative usually ships from early October.
The whole of October.
Pinkwashing draws real criticism — state the donation amount, or do not post.
The whole of October in the US and Europe.
Four weekly themes make a full month of B2B content easy to plan.
The largest shopping day in the world by volume, centred on China (11.11).
The whole of November.
Men's health fundraising; team pages perform better than brand posts.
The fourth Thursday in November in the US; Canada observes its own in October.
Gratitude posts, and the point where most teams pause promotions for a day.
The day after US Thanksgiving, so it falls between 23 and 29 November.
The biggest promo moment of the year; creative and email flows lock weeks ahead.
The Monday after Black Friday, falling between 26 November and 2 December.
Online-only follow-up — plan a distinct offer so it does not read as a repeat.
Schedules are usually finished by mid-December; keep the day itself light.
A major sale day in the UK, Canada, Australia and New Zealand.
Year-in-review recaps and countdown posts; schedule them, do not staff them.
21 or 22 December in the northern hemisphere; the summer solstice in the southern.
Shortest-day and light-themed creative heading into the holidays.
Set by the Hebrew calendar; usually late November to late December, lasting eight nights.
Eight nights of content if you plan it; do not fold it into Christmas creative.
Dates marked "Movable" shift every year — always confirm the exact day against a current calendar before you schedule anything. Observances also vary by country: several of these are national or regional, and some are marked on different dates elsewhere. Treat this as a planning prompt, not authoritative scheduling data.
Features
- Sixty dates across all twelve months of 2027, searchable and filterable by month
- Fixed dates lead, because those are the ones you can safely put in a 2027 schedule today
- Moveable dates carry the rule that sets them, never an invented 2027 date
- One line per date on what brands actually post, so a planning session can drop the filler (Black Friday, Cyber Monday, Christmas and Halloween carry most of the year)
- Links to all twelve month pages so you can plan one month at a time
Frequently asked questions
Why does this page not print specific 2027 dates for Easter or Ramadan?
Because those dates are set by rules and lunar calendars, not by our calendar, and publishing a guessed date is how a plan quietly goes wrong. Easter moves between 22 March and 25 April, Ramadan shifts about eleven days earlier each year, and Thanksgiving is the fourth Thursday in November in the US but a different October date in Canada. The page gives you the rule so you can confirm the day for 2027 yourself.
Which 2027 dates can I schedule right now?
The fixed ones: New Year, Valentine's Day, International Women's Day, Earth Day, US Independence Day, Halloween, Singles' Day, Christmas, Boxing Day and New Year's Eve, among others. They fall on the same calendar date every year, so a 2027 slot booked today will still be right. Everything marked Movable needs confirming closer to the time.
How much of a year plan should come from a holiday calendar?
A minority of it. Holidays are useful anchors for four or five real campaigns a year, plus a handful of cultural moments that genuinely fit your brand. Filling the rest with national-whatever-day posts produces an account that looks busy and says nothing. Use the month pages to pick the few dates that matter and leave the rest empty for your own work.
Is there a page for each month?
Yes. There are twelve month pages, from January through December, each showing that month filtered and an honest note on which of its dates are worth posting about. This page is the year-level view for planning sessions, and the full holiday calendar is the searchable index of all sixty dates.
