The best time to post on Pinterest is 8 PM to 10 PM. That evening window is the strongest stretch of every day of the week. All times here are EST, so convert them to wherever your audience actually is before scheduling anything against this table.
Posting before 8 AM tends to land in quiet hours, and weekday mornings run slower here than the evening does across the board. There’s a smaller secondary window in the early afternoon, around 2 PM to 3 PM, that shows up consistently through the week.
Day by day
| Day | Best hours | How busy |
|---|---|---|
| Monday | 2 PM, 8 PM, 9 PM | Low-Medium |
| Tuesday | 2 PM, 8 PM, 9 PM | Low-Medium |
| Wednesday | 2 PM, 3 PM, 8 PM, 9 PM | Medium |
| Thursday | 2 PM, 3 PM, 8 PM, 9 PM | Medium |
| Friday | 1 PM, 2 PM, 3 PM, 8 PM, 9 PM | High |
| Saturday | 10 AM, 11 AM, 2 PM, 8 PM, 9 PM, 10 PM | High |
| Sunday | 10 AM, 11 AM, 2 PM, 8 PM, 9 PM | High |
The Pinterest posting time tool converts this table into your own timezone, so you’re not doing the math by hand.
Why these are a starting point and not an answer
Pinterest behaves differently from a real-time social feed. A pin saved today can keep surfacing in search and recommendations for weeks or months, so the exact hour you post it matters less here than on a platform where a post’s life is measured in hours. This table describes when engagement clusters, not when your pin stops being discoverable.
If your audience is concentrated in a different region, use that region’s clock instead of EST. Check where your following actually lives before committing to a schedule built on a general table like this one.
How to find your own best time
Pick a pin format you use often, a recipe pin or a how-to graphic, and publish it at two different times over a few weeks, keeping the content roughly comparable. Compare saves and outbound clicks over the following weeks rather than just the first day’s engagement, since Pinterest’s slower discovery curve means a pin’s real performance often shows up later than it would on a faster-moving feed.
Pinterest Analytics shows when your specific audience is most active, which is a more reliable signal for your account than any general table.
What matters more than timing
Because pins keep resurfacing long after they’re published, a strong, keyword-rich pin description and a clear vertical image do more for a pin’s long-term reach than the hour it went up. Consistent posting, spread across the week rather than dumped all at once, also tends to perform better than a single well-timed burst.
Timing gives a good pin a small early push. It won’t turn a weak pin into a strong one, and on Pinterest especially, a strong pin keeps earning long after the posting time stopped mattering.