Note: Competitor pricing and features in this post were checked against Gain’s own website in October 2026. Plans and pricing may have changed since publication.
Gain is content approval software for marketing teams and agencies. Clients and colleagues review social posts, files, documents and web pages in one place, and a time-stamped record shows who approved what. Approved social posts can publish automatically to nine networks. BulkPublish is a scheduler first, with approvals and client review links included in the Pro and Business plans.
Here is how they compare in 2026.
Pricing Comparison
| Plan | Gain | BulkPublish |
|---|---|---|
| Free | No free plan, 14-day trial (no card) | Free forever, 3 channels (1 per platform; X via pay-as-you-go credits), 3 posts/day (any number of channels) |
| Entry plan | $119/mo ($99/mo billed yearly), Starter: from 6 clients, 3 team members | $13.99/mo ($11.89/mo annual), 30 channels, 3 orgs |
| Larger plans | Agency $199/mo and Agency Premium $399/mo on yearly billing, Enterprise on request | $39.99/mo ($33.99/mo annual), 75 channels, 10 orgs |
Gain is priced by workspace, so the size of your client roster is what you pay for. Reviewers are unlimited on every plan, which matters when a client brings a lot of people into the review. BulkPublish also lets clients review without a login, but it is priced by channels and team members instead, and Pro is $13.99/mo.
BulkPublish Plans at a Glance
| Free | Pro | Business | |
|---|---|---|---|
| Price | $0 | $13.99/mo | $39.99/mo |
| Annual price | $0 | $11.89/mo | $33.99/mo |
| Platforms | All 15 (X via pay-as-you-go credits) | All 15 | All 15 |
| Channels | 1 per platform (3 total) | 2 per platform (30 total) | 5 per platform (75 total) |
| Extra channels | $2.99/mo each | $2.99/mo each | $2.99/mo each |
| Posts per day | 3 | 30 | Unlimited |
| Scheduled posts | 10 in queue | Unlimited queue, 30/day | Unlimited queue, 100/day |
| Media storage | 100 MB | 2 GB | 10 GB |
| Organizations | 1 | 3 | 10 |
| Repeat posts | No | 10 | Unlimited |
Feature Comparison
| Feature | Gain | BulkPublish Pro |
|---|---|---|
| Starting price | $119/mo ($99/mo billed yearly) | $13.99/mo (30 channels, 3 organizations) |
| Free plan | No (14-day trial) | Yes |
| Networks listed | 9: Instagram, YouTube, TikTok, Facebook, LinkedIn, X, Threads, Pinterest, Google Business Profile | 15 |
| Reviewers | Unlimited on every plan | Client review links, no login or account needed |
| What can be approved | Posts, files, documents and web pages | Posts: one, a batch or your upcoming schedule |
| Approval record | Time-stamped audit trail of who approved what | Approve, or send back with a reason; approvers are notified |
| White-label | White-label approval experience from $199/mo billed yearly | Not offered |
| Team members | 3 on Starter | 3 on Pro, 10 on Business |
| Reports | PDF reports from $199/mo billed yearly | Analytics dashboard with CSV export |
| Social inbox | Not shown on its site | Pro and Business |
Channels Supported
Gain lists Instagram, YouTube, TikTok, Facebook, LinkedIn, X, Threads, Pinterest, and Google Business Profile. BulkPublish covers Instagram, Facebook, X, LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, Mastodon, Google Business Profile, Discord, Telegram, Tumblr and Snapchat, 15 networks in total. Bluesky, Mastodon, Discord, Telegram, Tumblr and Snapchat are not on its list.
Where Gain Wins
- Unlimited reviewers and approval workflows on every plan
- Time-stamped audit trail of who approved what
- Approves files, documents and web pages as well as posts
- White-label approval experience and PDF reports from $199/mo annual
If client sign-off is your bottleneck, and what gets signed off includes files and web pages as well as posts, Gain is built for exactly that. Unlimited reviewers and a white-label approval page are things BulkPublish does not match.
Where BulkPublish Wins
- Price: BulkPublish Pro is $13.99/mo ($11.89/mo billed yearly), against $119/mo ($99/mo billed yearly) for Gain Starter.
- A free plan: 3 channels and 3 posts a day, with no time limit. Gain offers a 14-day trial and no free plan.
- Priced by capacity, not by client count: Pro has 3 organizations and 30 channels, Business has 10 and 75. Gain’s Starter plan is priced from six clients.
- More networks: 15 against the nine Gain lists.
- Publishing tools around the approval: Bulk Compose and CSV import, repeat posts, RSS feeds with auto-publish, and a next free slot for the queue.
- A social inbox and comment replies on Pro and Business. Gain’s site shows no inbox.
- A REST API on every plan, including Free.
The Bottom Line
Gain is the clearer choice when approval is the whole problem: clients with many reviewers, assets that are not only posts, and a need to show who signed off and when. It does that one thing carefully.
If approval is one step in a publishing routine rather than the product, BulkPublish gives you review links, roles and approvals, 15 networks and a social inbox for $13.99/mo, with a free plan to start.
