Note: Competitor pricing and features in this post were verified against Hookle’s official site as of October 2026. Plans and pricing may have changed since publication.
Hookle is a mobile-first social media scheduler, its primary surface is iOS and Android apps, not a web dashboard. It targets solo entrepreneurs and small business owners who manage social from their phone. BulkPublish is a focused multi-platform publisher with flat-rate pricing across 15 networks, accessed via a full web app. They overlap on the publishing job but the form factor and audience differ sharply.
Here is how they compare in 2026.
Pricing Comparison
| Plan | Hookle | BulkPublish |
|---|---|---|
| Free | 5 scheduled posts in queue | Free forever, 3 channels (1 per platform; X via pay-as-you-go credits), 1 post/day (any number of channels) |
| Premium Monthly | $7.99/mo (7-day trial) | - |
| Pro | - | $13.99/mo ($11.89/mo annual), 30 channels, 3 orgs |
| Premium Annual | $3.99/mo (billed $47.99/yr, 50% off) | - |
| Business | - | $39.99/mo ($33.99/mo annual), 75 channels, 10 orgs |
Hookle Premium at $7.99/mo monthly (or $3.99/mo annual) is genuinely cheap. The trade-off: you are working from a phone, not a desktop, and the feature set is mobile-app-scaled rather than full-platform-scaled.
BulkPublish Plans at a Glance
| Free | Pro | Business | |
|---|---|---|---|
| Price | $0 | $13.99/mo | $39.99/mo |
| Annual price | $0 | $11.89/mo | $33.99/mo |
| Platforms | All 15 (X via pay-as-you-go credits) | All 15 | All 15 |
| Channels | 1 per platform (3 total) | 2 per platform (30 total) | 5 per platform (75 total) |
| Extra channels | $2.99/mo each | $2.99/mo each | $2.99/mo each |
| Posts per day | 1 | 30 | Unlimited |
| Scheduled posts | 3 in queue | Unlimited queue, 30/day | Unlimited queue, 100/day |
| Media storage | 100 MB | 2 GB | 10 GB |
| Organizations | 1 | 3 | 10 |
| Repeat posts | No | 10 | Unlimited |
Feature Comparison
| Feature | Hookle Premium | BulkPublish Pro |
|---|---|---|
| Starting price | $7.99/mo monthly ($3.99 annual) | $13.99/mo ($11.89 annual) |
| Free plan | Yes (5 scheduled posts) | Yes (1 post/day, each to any of 3 channels) |
| Primary surface | Mobile app (iOS + Android) | Web app (responsive on mobile) |
| Social accounts / channels | Not capped in our review | 30 (up to 2 per platform) |
| Smart scheduling / best time | Yes | Yes |
| Recurring posts | Yes | Yes (10 on Pro, unlimited on Business) |
| Multi-image and video | Yes | Yes |
| Unlimited drafts | Yes | Yes |
| Visual content calendar | Mobile-scale | Full-screen calendar |
| Bulk composer | Limited (mobile UI) | Full bulk composer |
| Multi-org / brands | - | 3 on Pro, 10 on Business |
| API access | - | Included on all plans |
| Approval workflows | - | - |
Channels Supported
Hookle supports Facebook, Instagram, X, Threads, TikTok, Pinterest, LinkedIn, YouTube, Bluesky, and Google Business Profile, 10 networks.
BulkPublish supports all 10 of those plus Mastodon, Discord, Telegram, Tumblr, and Snapchat for 15 platforms total.
Where Hookle Wins
Hookle is genuinely good at what it sets out to do: mobile-first scheduling for solo small-business owners.
- Mobile-first design: The product is built for managing social from your phone, not adapted from a desktop tool. For solo entrepreneurs and small business owners who never touch a laptop for marketing work, that matters.
- Cheap annual pricing: $3.99/mo on annual is one of the cheapest paid options in the entire category.
- Real free plan: 5 scheduled posts on the free tier is small but usable for very-low-volume creators.
- Recurring posts and drafts: Even the cheap Premium plan includes recurring posts and drafts.
- Social Score insight: A simple performance metric that summarizes account health for non-marketers.
- Native iOS and Android apps: Polished mobile experience with push notifications and on-the-go scheduling.
- Solo-focused simplicity: No team features, no agency tooling, no learning curve. Just open the app and post.
If you are a solo small-business owner managing social from your phone and want the cheapest workable scheduler, Hookle is a strong pick.
Where BulkPublish Wins
For teams, multi-platform publishers, or anyone who works on a desktop, BulkPublish is the broader and more capable tool.
- More platforms: BulkPublish covers 15 networks including Mastodon, Discord, Telegram, Tumblr, and Snapchat. Hookle covers 10.
- Full web app: BulkPublish ships a proper web dashboard with a real visual calendar, bulk composer, and detailed analytics. Hookle’s experience is mobile-first; the desktop experience is limited.
- Multiple organizations on Pro: BulkPublish Pro includes 3 workspaces; Business includes 10. Hookle has no team or organization concept.
- Web app and multi-org features: Hookle Premium at $7.99/mo is cheaper than BulkPublish Pro at $13.99/mo, but the BulkPublish web app, 30 channels and multi-org features change what you can do.
- API on every plan: Full REST API on free, Pro, and Business. Hookle does not offer a public API.
- Better suited to professional workflows: Bulk creation, multi-platform variants, post recycling at scale, and team workflows all benefit from a desktop UI.
The Bottom Line
Hookle and BulkPublish target different operating models. Hookle is the cheapest, simplest mobile-first scheduler. If you are a solo small-business owner who lives on your phone and just needs to push out a few posts a week, Hookle’s $3.99/mo annual pricing is hard to beat for that exact use case.
But the moment you need to manage multiple brands, work from a desktop, run bulk content workflows, or publish to Mastodon, Discord, Telegram, Tumblr, or Snapchat, Hookle is not the right tool. The mobile-app form factor and 10-platform coverage limit it to the solo-small-business segment.
For multi-platform publishers, agencies, and small teams who need a real web app with multiple workspaces, BulkPublish Pro at $13.99/mo flat delivers more platforms (15 vs 10), a full web dashboard, multiple organizations, post recycling, and a full REST API. Hookle is cheaper if you fit its specific niche; BulkPublish is the right call for everyone else.
