Note: Competitor pricing and features in this post were verified against Planly’s official site as of September 2026. Plans and pricing may have changed since publication.
Planly is an Instagram- and short-form-video-friendly scheduler with strong Reels and Stories support, AI content assistance, and a clean visual calendar. It targets visual creators and small teams. BulkPublish is a focused multi-platform publisher with flat-rate pricing across 15 networks. They overlap heavily; the comparison comes down to channel count, pricing, and whether short-form video tooling is a deciding factor.
Here is how they compare in 2026.
Pricing Comparison
| Plan | Planly | BulkPublish |
|---|---|---|
| Free | 14-day trial | Free forever, 3 channels (1 per platform; X via pay-as-you-go credits), 3 posts/day (any number of channels) |
| Individual | $15/mo ($10/mo annual): 4 channels, 100 posts, 1 user, 100 AI credits | - |
| Pro | - | $13.99/mo ($11.89/mo annual), 30 channels, 3 orgs |
| Team | $40/mo ($26/mo annual): 8 channels, unlimited posts, 4 users, 500 AI credits | - |
| Business | - | $39.99/mo ($33.99/mo annual), 75 channels, 10 orgs |
| Agency | $80/mo ($53/mo annual): 16 channels, unlimited posts, 8 users, 1,000 AI credits | - |
| Enterprise | Custom | - |
Planly Individual at $15/mo (or $10/mo annual) is competitive on entry pricing, slightly above BulkPublish Pro on monthly billing, slightly below on annual. The trade-off: Individual caps at 4 channels and 100 posts/mo. BulkPublish Pro at $13.99/mo includes 30 channels with no monthly post cap (just a 30/day limit).
BulkPublish Plans at a Glance
| Free | Pro | Business | |
|---|---|---|---|
| Price | $0 | $13.99/mo | $39.99/mo |
| Annual price | $0 | $11.89/mo | $33.99/mo |
| Platforms | All 15 (X via pay-as-you-go credits) | All 15 | All 15 |
| Channels | 1 per platform (3 total) | 2 per platform (30 total) | 5 per platform (75 total) |
| Extra channels | $2.99/mo each | $2.99/mo each | $2.99/mo each |
| Posts per day | 3 | 30 | Unlimited |
| Scheduled posts | 10 in queue | Unlimited queue, 30/day | Unlimited queue, 100/day |
| Media storage | 100 MB | 2 GB | 10 GB |
| Organizations | 1 | 3 | 10 |
| Repeat posts | No | 10 | Unlimited |
Feature Comparison
| Feature | Planly Team | BulkPublish Pro |
|---|---|---|
| Starting price | $40/mo monthly ($26 annual) (8 channels | $13.99/mo) 30 channels |
| Free plan | No (14-day trial) | Yes |
| Channels | 8 | 30 (up to 2 per platform) |
| Users | 4 | 3 organizations included |
| Posts per period | Unlimited | 30/day on Pro |
| AI Content Assistant | 500 credits/mo | - |
| Instagram Reels scheduling | Yes | Yes |
| Instagram Stories drafting | Yes (Business pages) | Yes |
| First-comment scheduling (hashtags) | Yes | - |
| TikTok (business + personal) | Yes | Yes |
| Media editing (crop, filter, edit) | Yes | Limited |
| Unlimited media storage | Yes | 2 GB on Pro, 10 GB on Business |
| Social inbox + comment management | Yes | - |
| Competitor analysis | Yes (analytics module) | - |
| Team collaboration with role-based permissions | Team and Agency plans | Multi-org on Pro and Business |
| API access | - | Included on all plans |
| Post recycling | - | Yes (10 on Pro, unlimited on Business) |
Channels Supported
Planly supports Instagram, Threads, TikTok, X, Facebook, LinkedIn, Pinterest, Mastodon, Bluesky, and YouTube, 10 networks.
BulkPublish supports all 10 of those plus Google Business Profile, Discord, and Telegram for 15 platforms total.
Where Planly Wins
Planly invests in the visual creator workflow and short-form video specifically.
- Strong Instagram + short-form video tooling: Reels scheduling, Stories drafting (with Business pages), first-comment scheduling for hashtags, and grid preview features tuned for Instagram-led brands.
- Unlimited media storage: No cap on uploaded media on every paid plan. Useful for high-volume image and video creators.
- Built-in media editing: Crop, filter, and edit images directly in the platform without bouncing to a separate editor.
- AI Content Assistant: 100 AI credits on Individual, 500 on Team, 1,000 on Agency. Useful for caption generation and content ideation.
- Social inbox: Manage DMs, comments, and mentions across connected accounts.
- Competitor analysis: Analytics include audience insights and competitor performance comparisons.
- Annual discount of 33%: Steep discount for annual commitments.
- Team collaboration with role-based permissions: Team and Agency plans include proper role management for multi-user workflows.
If you are an Instagram-first or short-form-video-driven creator who values media editing, generous storage, and a polished visual workflow, Planly is well-tuned for that.
Where BulkPublish Wins
For broader multi-platform publishing, BulkPublish is cheaper at the comparable tier and covers more platforms.
- More platforms: BulkPublish covers 15 networks including Google Business Profile. Planly covers 10.
- Cheaper at the comparable tier: BulkPublish Pro at $13.99/mo (or $11.89 annual) covers 30 channels and 3 organizations. Planly Team at $40/mo monthly covers 8 channels and 4 users. BulkPublish Pro is roughly 1/3 the cost on monthly billing for nearly 3x the channels.
- Real free plan: BulkPublish offers a free forever plan with 3 channels and 3 posts/day across 15 platforms. Planly is trial-only.
- Multiple organizations on Pro: BulkPublish Pro includes 3 workspaces; Business includes 10. Planly’s user-based model handles teams, but adding more brands means upgrading plans.
- API on every plan: Full REST API on free, Pro, and Business. Planly does not advertise public API access.
- Repeat / evergreen posts: Built-in post recycling on Pro (10) and Business (unlimited).
- No AI-credit ceiling: BulkPublish doesn’t bundle AI generation, so there’s no monthly credit math to track.
The Bottom Line
Planly and BulkPublish are similar products with overlapping audiences. The deciding factors are usually channel count, pricing, and whether Instagram/short-form video tooling specifically matters to your workflow.
If you are an Instagram-led creator who values built-in media editing, unlimited media storage, AI content credits, and short-form video specifics (Stories, Reels, first-comment hashtags), Planly is well-positioned and the annual pricing is competitive.
For broader multi-platform publishing where channel count and price-per-channel matter more than Instagram-specific tooling, BulkPublish Pro at $13.99/mo flat delivers more platforms (15 vs 10), more channels (30 vs 4–8 depending on plan), more organizations, post recycling, and a full REST API, at a fraction of Planly Team’s $40/mo monthly entry. If your strategy is Instagram-and-short-form-heavy, Planly earns its place; if multi-platform reach is the job, BulkPublish is cheaper and broader.
