Note: Competitor pricing and features in this post were verified as of September 2026. Plans and pricing may have changed since publication.
Planoly made its name as the go-to visual planner for Instagram. Over the years it has expanded to other platforms, but its roots are firmly in the visual-first, Instagram-centric world. BulkPublish takes a different approach, built for creators and small teams who need to schedule across many platforms without paying a premium.
Here is how they compare in 2026.
Pricing Comparison
| Plan | Planoly | BulkPublish |
|---|---|---|
| Free | Limited (30 uploads lifetime) | Free forever, 3 channels (1 per platform; X via pay-as-you-go credits), 3 posts/day (any number of channels) |
| Starter/Pro | $16/mo (Starter) | $13.99/mo (Pro) or $11.89/mo billed yearly |
| Growth/Business | $28/mo (Growth) | $39.99/mo (Business) or $33.99/mo billed yearly |
| Per-user pricing | No | No |
Planoly technically has a free plan, but it is capped at 30 uploads over the entire lifetime of the account. Once those are used, you must upgrade. BulkPublish’s free plan lets you schedule 3 posts per day indefinitely with no lifetime cap.
At the paid level, BulkPublish Pro undercuts Planoly Starter by $2/mo, and offers significantly more channel capacity across 15 platforms.
BulkPublish Plans at a Glance
| Free | Pro | Business | |
|---|---|---|---|
| Price | $0 | $13.99/mo | $39.99/mo |
| Annual price | $0 | $11.89/mo | $33.99/mo |
| Platforms | All 15 (X via pay-as-you-go credits) | All 15 | All 15 |
| Channels | 1 per platform (3 total) | 2 per platform (30 total) | 5 per platform (75 total) |
| Extra channels | $2.99/mo each | $2.99/mo each | $2.99/mo each |
| Posts per day | 3 | 30 | Unlimited |
| Scheduled posts | 10 in queue | Unlimited queue, 30/day | Unlimited queue, 100/day |
| Media storage | 100 MB | 2 GB | 10 GB |
| Organizations | 1 | 3 | 10 |
| Repeat posts | No | 10 | Unlimited |
Feature Comparison
| Feature | Planoly Starter | BulkPublish Pro |
|---|---|---|
| Social channels | 2 social profiles | 30 (up to 2 per platform) |
| Scheduled posts | 60 uploads/mo | 30 posts/day |
| Organizations | - | 3 |
| Media storage | Limited | 2 GB |
| Analytics | Basic | Post-level analytics |
| Visual planner | Yes (grid preview) | Content calendar |
| Bulk scheduling | No | Built-in bulk composer |
| Post recycling | No | Yes (repeat posts) |
| Amazon integration | Yes (Sellit links) | No |
Channels Supported
Planoly supports Instagram, Pinterest, TikTok, YouTube, Facebook, and X. BulkPublish covers Instagram, Facebook, X (Twitter), LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, Mastodon, Google Business Profile, Discord, Telegram, Tumblr, and Snapchat, 15 platforms in total.
Where Planoly Wins
Planoly was designed around visual content and it shows in several areas.
- Visual Instagram planner: Planoly’s drag-and-drop grid planner lets you preview exactly how your Instagram feed will look before posting. If curating a cohesive Instagram aesthetic is central to your brand, this is a genuinely useful tool.
- Amazon Sellit integration: Planoly offers a built-in link-in-bio tool with Amazon product integration, making it easy for influencers and e-commerce creators to monetize their content directly.
- Pinterest-first features: As one of only a handful of tools with deep Pinterest integration, Planoly offers Pin scheduling with visual previews that Pinterest-heavy creators appreciate.
- Story and Reel planning: Planoly includes specific tools for planning Instagram Stories and Reels, with storyboard-style layouts.
If Instagram aesthetics and visual feed curation are the core of your social media strategy, Planoly has purpose-built tools for that workflow.
Where BulkPublish Wins
For creators and small teams who post across multiple platforms, BulkPublish delivers better value on several fronts.
- Price: BulkPublish Pro costs $13.99/mo compared to Planoly’s $16/mo Starter. On a yearly plan, BulkPublish Pro drops to $11.89/mo, saving you over $49 per year compared to Planoly.
- Usable free plan: Planoly’s 30 lifetime upload cap means the free plan is essentially a trial. BulkPublish’s free plan gives you 3 posts per day across 3 channels (X available via pay-as-you-go credits), every day, with no lifetime limit. Many solo creators can operate entirely within the free tier.
- No upload caps: Planoly Starter limits you to 60 uploads per month. BulkPublish Pro allows 30 posts per day, up to 900 per month. That is 15x the posting capacity for less money.
- 15 platforms: BulkPublish supports 15 social platforms including LinkedIn, Threads, Bluesky, and Mastodon. Planoly is limited to 6 platforms and has historically been Instagram-focused.
- 30 channels on Pro: BulkPublish Pro gives you 30 channels (up to 2 per platform) compared to Planoly Starter’s 2 profiles.
- Bulk posting: BulkPublish is built from the ground up for scheduling content in bulk. The composer is optimized for creating and scheduling many posts at once, not just one at a time.
- More channels in free plan: BulkPublish’s free plan gives you 3 channels across the 15 supported platforms. Planoly’s free plan restricts you to 1 social profile.
The Bottom Line
Planoly is a solid choice if Instagram is your primary platform and you value visual feed planning above all else. The grid preview tool is genuinely helpful for brands that care about feed aesthetics, and the Amazon integration is a nice bonus for e-commerce creators.
But if you post across multiple platforms and want more capacity for less money, BulkPublish is the better fit. You get 30 channels across 15 platforms, more posts per day, a truly usable free plan, and a lower price point on paid plans. For $13.99/mo instead of $16/mo, you get 15x the monthly posting capacity and support for more than twice as many platforms.
For creators who have outgrown Instagram-only planning and need a tool that scales across their entire social presence, BulkPublish offers more flexibility at a better price.
