Note: Competitor pricing and features in this post were verified as of September 2026. Plans and pricing may have changed since publication.
Planoly made its name as the go-to visual planner for Instagram. Over the years it has expanded to other platforms, but its roots are firmly in the visual-first, Instagram-centric world. BulkPublish takes a different approach, built for creators and small teams who need to schedule across many platforms without paying a premium.
Here is how they compare in 2026.
Pricing Comparison
| Plan | Planoly | BulkPublish |
|---|---|---|
| Free | Limited (10 uploads per month) | Free forever, 3 channels (1 per platform; X via pay-as-you-go credits), 1 post/day (any number of channels) |
| Starter/Pro | $14/mo (Starter, 1 social set) | $13.99/mo (Pro) or $11.89/mo billed yearly |
| Growth/Business | $24/mo (Growth, 2 social sets) | $39.99/mo (Business) or $33.99/mo billed yearly |
| Per-user pricing | No | No |
Planoly does have a free plan, but it is capped at 10 uploads per month. BulkPublish’s free plan lets you schedule 1 post per day across 3 channels, with no monthly upload cap.
At the paid level, Planoly Starter at $14/mo costs about the same as BulkPublish Pro at $13.99/mo, but it covers a single social set, while Pro gives you 30 channels across 15 platforms.
BulkPublish Plans at a Glance
| Free | Pro | Business | |
|---|---|---|---|
| Price | $0 | $13.99/mo | $39.99/mo |
| Annual price | $0 | $11.89/mo | $33.99/mo |
| Platforms | All 15 (X via pay-as-you-go credits) | All 15 | All 15 |
| Channels | 1 per platform (3 total) | 2 per platform (30 total) | 5 per platform (75 total) |
| Extra channels | $2.99/mo each | $2.99/mo each | $2.99/mo each |
| Posts per day | 1 | 30 | Unlimited |
| Scheduled posts | 3 in queue | Unlimited queue, 30/day | Unlimited queue, 100/day |
| Media storage | 100 MB | 2 GB | 10 GB |
| Organizations | 1 | 3 | 10 |
| Repeat posts | No | 10 | Unlimited |
Feature Comparison
| Feature | Planoly Starter | BulkPublish Pro |
|---|---|---|
| Social channels | 1 social set | 30 (up to 2 per platform) |
| Scheduled posts | Unlimited uploads | 30 posts/day |
| Organizations | - | 3 |
| Media storage | Limited | 2 GB |
| Analytics | Basic | Post-level analytics |
| Visual planner | Yes (grid preview) | Content calendar |
Channels Supported
Planoly supports Instagram, Pinterest, Facebook, TikTok, LinkedIn, YouTube, and Threads. BulkPublish covers Instagram, Facebook, X (Twitter), LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, Mastodon, Google Business Profile, Discord, Telegram, Tumblr, and Snapchat, 15 platforms in total.
Where Planoly Wins
Planoly was designed around visual content and it shows in several areas.
- Visual Instagram planner: Planoly’s drag-and-drop grid planner lets you preview exactly how your Instagram feed will look before posting. If curating a cohesive Instagram aesthetic is central to your brand, this is a genuinely useful tool.
- Pinterest-first features: Planoly supports Pin scheduling with visual previews, which Pinterest-heavy creators appreciate.
- Unlimited uploads on paid plans: Every paid Planoly plan, including Starter, has no cap on uploads, so a single-profile creator never has to count posts.
If Instagram aesthetics and visual feed curation are the core of your social media strategy, Planoly has purpose-built tools for that workflow.
Where BulkPublish Wins
For creators and small teams who post across multiple platforms, BulkPublish delivers better value on several fronts.
- Price: BulkPublish Pro at $13.99/mo costs about the same as Planoly’s $14/mo Starter, but Starter covers a single social set while Pro covers 30 channels. On a yearly plan, BulkPublish Pro drops to $11.89/mo.
- Usable free plan: Planoly’s free plan is capped at 10 uploads per month. BulkPublish’s free plan gives you 1 post per day across 3 channels (X available via pay-as-you-go credits), every day. Many solo creators can operate entirely within the free tier.
- More capacity for the money: BulkPublish Pro allows 30 posts per day, up to 900 per month, across 30 channels, at roughly the same price as Planoly Starter.
- 15 platforms: BulkPublish supports 15 social platforms including LinkedIn, Threads, Bluesky, and Mastodon. Planoly covers 7 platforms and has historically been Instagram-focused.
- 30 channels on Pro: BulkPublish Pro gives you 30 channels (up to 2 per platform) compared to Planoly Starter’s single social set.
- Bulk posting: BulkPublish is built from the ground up for scheduling content in bulk. The composer is optimized for creating and scheduling many posts at once, not just one at a time.
- More channels in free plan: BulkPublish’s free plan gives you 3 channels across the 15 supported platforms. Planoly’s free plan is capped at 10 uploads a month.
The Bottom Line
Planoly is a solid choice if Instagram is your primary platform and you value visual feed planning above all else. The grid preview tool is genuinely helpful for brands that care about feed aesthetics.
But if you post across multiple platforms and want more capacity for less money, BulkPublish is the better fit. You get 30 channels across 15 platforms, more posts per day, and a usable free plan. For about the same price as Planoly’s $14/mo Starter, you get 30 channels instead of one social set and 15 platforms instead of 7.
For creators who have outgrown Instagram-only planning and need a tool that scales across their entire social presence, BulkPublish offers more flexibility at a better price.
