A pregnancy announcement is one of the few posts where people read the caption before the photo, because they are looking for the confirmation. That means the first line has to actually say it. Cryptic openers make people scroll the comments to work out what happened.
Instagram folds the caption after roughly two lines, so the announcement goes in sentence one and the sweet part goes after. Decide in advance how much you want public: a due month is friendlier than a due date, and a scan photo is a permanent thing to put online.
Simple and direct
- Baby, arriving in March.
- We are having a baby.
- Two becomes three in the spring.
- Due in October. Very ready.
- Growing one human, currently.
- It is happening.
- Baby number one, due this winter.
- The news we have been sitting on for twelve weeks.
Funny
- We made a person. Slowly.
- Currently building someone from scratch.
- Adding a very small roommate.
- Nine months of me being unbearable about it.
- Turns out this is what the tiredness was.
- Loading, 30 percent.
- Our grocery bill is about to make sense.
- New hire starts in June. No experience required.
- Somebody is going to sleep even less than we do.
Sweet and quiet
- The best secret we have ever kept.
- I have wanted to say this for a long time.
- Everything changes in April and we are glad.
- Small heartbeat, big year.
- We are so happy it feels strange to type.
- Started the countdown.
- One more of us.
Second, third, fourth baby
- Number two, incoming.
- Outnumbered from March.
- She thinks she is getting a puppy.
- Round three. We know what we are in for.
- Adding another chair to the table.
- Big brother, promoted this spring.
- Two under two was not the plan and here we are.
Twins
- Two heartbeats. We sat down for that one.
- We asked for a baby and got a discount for volume.
- Double everything, including the panic.
- Two due in May.
- The scan had a surprise in it.
After a hard road
- Longer than we expected, and worth all of it.
- After three years, this photo.
- We were not sure this would happen.
- Grateful in a way that is hard to write.
- This one took a while to get here.
- Thank you to the people who knew and stayed quiet.
For partners posting
- She has been doing the hard part since January.
- I am going to be a dad in the spring.
- Best news of my life, delivered in a bathroom.
- She is growing a person and still going to work.
- We are having a baby and I have told about forty people already.
Gender reveal and details
- It is a girl, arriving in July.
- A boy. Named already, not telling.
- We know. You will find out in about five months.
- Due date is my birthday, which feels like a lot.
- Name picked. Room not started.
How to pick one
Say the news in the first line, then earn the second line with something specific. The photo will show a scan, shoes or a bump, so the caption should add the part it cannot: how long you sat on it, what the moment was like, who guessed first. Front-load the fact, then the feeling. Skip the very cryptic openers unless you want twenty comments asking what you mean. If you post a due date, remember it becomes public information attached to your child, and a month is usually enough. Only ask for name suggestions if you want a hundred of them. Check the line lands before the fold with the caption length checker.
If you are drafting several versions to show your partner, the caption rewriter will give you the same news in a funnier or quieter tone.