A channel description has two readers who behave completely differently. One is a person on your About tab deciding whether to subscribe. The other is YouTube search, which uses the text to work out what your channel is about. Both want the same thing from you, which is plain words describing the actual subject.
The opening sentence is the part that surfaces in previews, so it should name the topic and the upload rhythm rather than opening with a greeting.
Tutorials and education
- Woodworking tutorials for people with a small garage and a limited toolkit. New build every Sunday.
- I teach Excel to people who are scared of Excel. Short lessons, real files to download.
- Guitar lessons for adult beginners, no theory until you need it.
- Maths explained slowly, for GCSE and A level students who got lost in class.
- Photography tutorials, mostly lighting, mostly on a budget.
- Everything I know about beekeeping, one video at a time.
- Python for people who are not developers and do not want to be.
Vlogs and lifestyle
- Two people restoring a farmhouse in Wales, filmed badly, honestly.
- Weekly vlogs about running a small bakery. Mostly early mornings.
- Life in Tokyo as an outsider, six years in.
- We sold the house and moved onto a boat. This is what happened next.
- A quiet channel about cooking, walking, and not much else.
Gaming
- Strategy games, long sessions, no shouting.
- I play one game until I finish it, then move on.
- Speedruns and the practice runs that make them possible.
- Co-op nights with the same four friends since 2019.
- Reviews of small games nobody covers.
Business and finance
- Practical finance for freelancers in the UK. Tax, pricing, invoices.
- I run a small manufacturing business and show the numbers.
- Marketing for people who hate marketing.
- Case studies of real businesses, with permission and real figures.
- What running an agency actually costs.
Food and cooking
- Home cooking for weeknights, nothing over 40 minutes.
- Baking, mostly bread, mostly at the weekend.
- Regional Italian recipes taught by someone’s grandmother, subtitled.
- One ingredient, five dinners, every Tuesday.
- Cheap meals that are not depressing.
Making and building
- I build furniture from reclaimed timber and explain every mistake.
- Car restoration, one project at a time, filmed over years.
- Electronics repair, mostly things people were told to throw away.
- 3D printing for practical objects, not decorations.
- Blacksmithing from a shed in Yorkshire.
Short and simple
- Videos about trains. That is the whole channel.
- Guitar covers, uploaded weekly.
- I read and review one book a month.
- Sea swimming, all year, all weather.
- Fly fishing in Scotland.
- Model railways, built slowly.
Lines to include lower down
- New videos every Thursday at 6pm UK time.
- Business enquiries: the email on this page, I read it myself.
- Gear list and links are in each video description.
- I answer questions in the comments for the first day after upload.
- Subtitles on every video, in English and Spanish.
Music and performance
- Guitar covers of songs that do not usually get covered, weekly.
- A choir of forty people, recorded properly, in real rooms.
- Piano practice sessions posted unedited, mistakes included.
- Music production breakdowns of tracks I made myself.
- Live sessions filmed in a very small room.
Writing your own
Lead with the subject in the words people search. “Woodworking tutorials for a small garage” is findable; “welcome to my little corner of the internet” is not. Add the schedule in the first two lines if you have one, because the most common question a new viewer has is how often you post. Then use the space below for the detail: gear, links, contact, and what your videos are not, which saves you the wrong subscribers. Do not stuff keywords, because it reads badly to the human reader and buys you very little. Update it when your channel changes direction, since an old description describing a topic you abandoned is worse than a short vague one. It also helps to write the first two lines separately from the rest, since those are the ones that surface in previews and search, and the AI bio generator is good at producing short opening variants you can pick between. If you want several drafts to compare, an AI bio generator works fine for this kind of short profile text.