Comparison · 2026
Hookle vs Zoho Social
Pricing, supported platforms, strengths, and best-fit use cases, side by side.
Note: Pricing and features were sourced from each vendor's official site; verify current pricing directly. Last reviewed September 2026.
Hookle: Mobile-first scheduler with the cheapest annual price in the category.
Zoho Social: The social module of the Zoho business suite, priced to match.
Pricing Comparison
| Plan | Hookle | Zoho Social |
|---|---|---|
| Starting price | $7.99/mo monthly ($3.99 annual) | Free plan; paid tiers priced per brand (region-adjusted) |
| Pricing model | tiered | tiered |
| Free plan | Yes | Yes |
| Platforms supported | 8 | 13 |
Platform Support
Hookle supports 8 networks. Zoho Social supports 13 networks. They overlap on 8 networks. BulkPublish is included for context.
| Platform | Hookle | Zoho Social |  BulkPublish |
|---|---|---|---|
| X (Twitter) | |||
| TikTok | |||
| YouTube | - | ||
| Threads | |||
| Bluesky | - | ||
| Google Business Profile | |||
| Mastodon | - | ||
| Discord | - | - | |
| Telegram | - | ||
| Tumblr | - | - | |
| Snapchat | - | - | |
| WhatsApp Business | - | - |
Where Hookle Wins
- Cheapest annual pricing
- Native iOS + Android apps
- Simple solo workflow
- Free plan with 5 scheduled posts
Trade-offs
- Mobile-first; limited desktop UI
- No team or multi-org concept
- No API
Where Zoho Social Wins
- Free plan with 6 channels
- Mastodon, Bluesky, Telegram and WhatsApp Business channels
- Native Zoho CRM and Zoho Desk integration
Trade-offs
- Prices are region-adjusted, so there is no single published USD rate
- Channels are capped per tier (6 free, 12-14 on paid)
- Most of the value assumes you are already in the Zoho ecosystem
- Multi-brand work is gated to the Agency plans
Best For
- Hookle: Solo small-business owners managing social from their phone
- Zoho Social: Small teams already running other Zoho apps
Considering Both? Try BulkPublish
BulkPublish covers 15 platforms (Facebook, Instagram, X (Twitter), TikTok, YouTube, Threads, Bluesky, Pinterest, Google Business Profile, LinkedIn, Mastodon, Discord, Telegram, Tumblr, and Snapchat) with flat-rate pricing. Pro at $13.99/mo includes 30 channels and 3 organizations; Business at $39.99/mo includes 75 channels and 10 organizations. A full REST API ships on every plan, including the free tier.
- Free: 3 channels (1 per platform; X via pay-as-you-go credits), 3 posts/day, each to every channel
- Pro: $13.99/mo ($11.89/mo annual): 30 channels, 30 posts/day to every channel, 3 orgs
- Business: $39.99/mo ($33.99/mo annual): 75 channels, unlimited posts/day, 10 orgs