Comparison · 2026
Hootsuite vs Planoly
Pricing, supported platforms, strengths, and best-fit use cases, side by side.
Note: Pricing and features were sourced from each vendor's official site; verify current pricing directly. Last reviewed September 2026.
Hootsuite: Established all-in-one with broad integration catalog and unified inbox.
Planoly: Instagram-and-Pinterest visual planner with grid preview.
Pricing Comparison
| Plan | Hootsuite | Planoly |
|---|---|---|
| Starting price | $99/mo (billed annually) | $13/mo |
| Pricing model | tiered | tiered |
| Free plan | No | Yes |
| Platforms supported | 8 | 5 |
Platform Support
Hootsuite supports 8 networks. Planoly supports 5 networks. They overlap on 5 networks. BulkPublish is included for context.
| Platform | Hootsuite | Planoly |  BulkPublish |
|---|---|---|---|
| X (Twitter) | |||
| TikTok | |||
| YouTube | - | ||
| Threads | - | ||
| Bluesky | - | - | |
| Google Business Profile | - | - | |
| - | |||
| Mastodon | - | - | |
| Discord | - | - | |
| Telegram | - | - | |
| Tumblr | - | - | |
| Snapchat | - | - |
Where Hootsuite Wins
- Decade-plus of platform maturity
- Broad app integration catalog
- Strong team workflows
- Insights add-on for listening
Trade-offs
- No free plan
- Pricing climbs fast with team size
- Listening is an add-on
Where Planoly Wins
- Grid preview for Instagram
- Visual content planning
- Free plan available
Trade-offs
- Less Pinterest depth than Tailwind App
- Smaller team-tier coverage
Best For
- Hootsuite: Mid-size teams that want broad integrations
- Planoly: Visual creators planning Instagram and Pinterest content
Considering Both? Try BulkPublish
BulkPublish covers 15 platforms (Facebook, Instagram, X (Twitter), TikTok, YouTube, Threads, Bluesky, Pinterest, Google Business Profile, LinkedIn, Mastodon, Discord, Telegram, Tumblr, and Snapchat) with flat-rate pricing. Pro at $13.99/mo includes 30 channels and 3 organizations; Business at $39.99/mo includes 75 channels and 10 organizations. A full REST API ships on every plan, including the free tier.
- Free: 3 channels (1 per platform; X via pay-as-you-go credits), 3 posts/day, each to every channel
- Pro: $13.99/mo ($11.89/mo annual): 30 channels, 30 posts/day to every channel, 3 orgs
- Business: $39.99/mo ($33.99/mo annual): 75 channels, unlimited posts/day, 10 orgs