Comparison · 2026
Iconosquare vs Loomly
Pricing, supported platforms, strengths, and best-fit use cases, side by side.
Note: Pricing and features were sourced from each vendor's official site; verify current pricing directly. Last reviewed October 2026.
Iconosquare: French analytics-first platform for visual brands.
Loomly: Content collaboration platform with calendar, post ideas, and approval workflows.
Pricing Comparison
| Plan | Iconosquare | Loomly |
|---|---|---|
| Starting price | €33/mo (~$36) Launch | $65/mo ($49/mo annual) |
| Pricing model | tiered | tiered |
| Free plan | Yes | No |
| Platforms supported | 8 | 7 |
Platform Support
Iconosquare supports 8 networks. Loomly supports 7 networks. They overlap on 7 networks. BulkPublish is included for context.
| Platform | Iconosquare | Loomly |  BulkPublish |
|---|---|---|---|
| Yes | Yes | Yes | |
| Yes | Yes | Yes | |
| X (Twitter) | Yes | Yes | Yes |
| TikTok | Yes | Yes | Yes |
| YouTube | Yes | Yes | Yes |
| Threads | Yes | No | Yes |
| Bluesky | No | No | Yes |
| Yes | Yes | Yes | |
| Google Business Profile | No | No | Yes |
| Yes | Yes | Yes | |
| Mastodon | No | No | Yes |
| Discord | No | No | Yes |
| Telegram | No | No | Yes |
| Tumblr | No | No | Yes |
| Snapchat | No | No | Yes |
Where Iconosquare Wins
- Deep Instagram analytics
- Competitor + industry benchmarking
- 1-year (Launch) to unlimited (Excel) data retention
- Hashtag and mention tracking
Trade-offs
- Per-user fees (€16/mo each)
- EUR pricing; expensive in USD
- No API on standard plans
Where Loomly Wins
- Content collaboration UX
- Built-in post ideas
- Asset library + approval flows
- Clean calendar view
Trade-offs
- No free plan
- Pricier than focused publishers
- Per-user pricing on team tiers
Best For
- Iconosquare: Visual brands needing deep analytics and benchmarking
- Loomly: Marketing teams that need approval workflows and collaboration
Considering Both? Try BulkPublish
BulkPublish covers 15 platforms (Facebook, Instagram, X (Twitter), TikTok, YouTube, Threads, Bluesky, Pinterest, Google Business Profile, LinkedIn, Mastodon, Discord, Telegram, Tumblr, and Snapchat) with flat-rate pricing. Pro at $13.99/mo includes 30 channels and 3 organizations; Business at $39.99/mo includes 75 channels and 10 organizations. A full REST API ships on every plan, including the free tier.
- Free: 3 channels (1 per platform; X via pay-as-you-go credits), 3 posts/day, each to every channel
- Pro: $13.99/mo ($11.89/mo annual): 30 channels, 30 posts/day to every channel, 3 orgs
- Business: $39.99/mo ($33.99/mo annual): 75 channels, unlimited posts/day, 10 orgs