Social Media Holiday & Content Calendar
A browsable calendar of 60 awareness days, shopping moments and seasonal observances social teams plan content around — five per month, searchable, each with a one-line note on what brands actually do with it. Movable dates like Black Friday and Easter show the rule that sets them instead of a made-up fixed date.
Fresh-start, goal-setting and year-in-review posts; huge for fitness, finance and planning brands.
SaaS and security brands publish privacy explainers and settings walkthroughs.
Varies — falls between 21 January and 20 February.
Zodiac-animal creative and gifting promos; essential if any of your audience is in East or South-East Asia.
Runs the whole of January.
Plant-based recipe series and product swaps for food and grocery brands.
The third Monday in January (United States).
A day of service, not a sale — brands post reflection or volunteering, never discounts.
Fundraising and survivor stories; agree the framing with a charity partner before posting.
Gifting guides, couple and friendship content, last-minute delivery reminders.
The second Tuesday in February.
Online-safety tips; a strong fit for parenting, edtech and security accounts.
The first Sunday in February in the United States; the league sets the date each season.
Real-time posting and snack promos — note the event name itself is trademarked.
The whole of February in the US and Canada; the UK observes it in October.
Year-round commitments and paid creator partnerships land better than a one-off graphic.
Expect your own pay gap to be checked — post substance rather than a recoloured logo.
Green-themed creative for food, drink and travel; biggest in Ireland and the US.
Sustainability reporting for brands with a real water footprint to talk about.
Moves about eleven days earlier each year, so it has recently begun in February or March.
Iftar recipes, community content and shifted posting times for fasting audiences.
20 or 21 March in the northern hemisphere; it is the autumn equinox in the southern.
Spring-collection launches, refresh and spring-cleaning themes.
Fake-product jokes; more brands skip it each year because it costs trust.
The most greenwashing-scrutinised day of the year — bring evidence or stay quiet.
Reading lists and author features; note the UK's schools World Book Day is in March.
Moves between 22 March and 25 April; Orthodox Easter usually falls on a different Sunday.
Family gifting, chocolate and long-weekend travel promos.
Marks the end of Ramadan and moves about eleven days earlier each year, so it can land in March or April.
Celebratory greetings, gifting and family-meal content.
"May the fourth" puns — fun, but the franchise is fiercely trademarked.
Pollinator and biodiversity content for food, garden and beauty brands.
Differs by country — the second Sunday in May in the US, Canada, Australia and Germany, but March in the UK and Ireland, and other dates elsewhere.
Gift guides; offer an opt-out from the email series, because many people find the day painful.
The whole of May in the US; the UK marks an awareness week in May.
Employee stories and real quiet-hours policies land better than a stock quote card.
The last Monday in May (United States).
A major US sale weekend that is also a solemn remembrance day — keep the two apart.
UN-run, with a different host country and theme each year.
Agencies and tools post platform retrospectives and behind-the-scenes content.
The whole of June in most countries; some cities hold Pride in other months.
Audiences check whether the support continues in July — plan for that before you post.
The third Sunday in June in the US, UK, Canada and many others; other countries use different dates.
Gift guides; the same opt-out courtesy as Mother's Day applies.
20 to 22 June in the northern hemisphere; the winter solstice in the southern.
Longest-day creative, outdoor and travel campaigns.
Cookout, travel and sale content aimed squarely at a US audience.
Emoji-only captions and polls — an easy, high-engagement filler post.
Wellness, beauty and HR accounts; avoid implying self-care replaces real care.
Mid-July, but every retailer sets its own dates and they move each year.
Amazon's Prime Day and the rival sales built around it; plan against competitors' windows.
Roughly mid-July to late August in the northern hemisphere.
Engagement dips while audiences travel — a good window to batch evergreen posts.
Pet content for reach; genuinely on-brand for only some accounts.
UN day on youth participation; fits education and nonprofit accounts.
Creator spotlights, archive posts and behind-the-lens stories.
Office-dog posts and customer-pet user-generated content.
Late July to early September depending on the country and, in the US, the state.
One of the biggest retail seasons after Q4 — start about six weeks ahead.
Only post with proper safe-messaging guidance and helpline links included.
UN day; travel and hospitality brands share destination stories.
Episode roundups and cross-promotion with shows in your niche.
The first Monday in September (United States).
End-of-summer sale weekend and the unofficial start of autumn campaigns.
22 or 23 September in the northern hemisphere; the spring equinox in the southern.
Autumn collections, cosy-season creative and the first Q4 teasers.
Widely used by cafés and grocery brands; some countries mark their own date.
WHO-led with an annual theme; pair it with one concrete internal policy.
Costume user-generated content and limited editions; creative usually ships from early October.
The whole of October.
Pinkwashing draws real criticism — state the donation amount, or do not post.
The whole of October in the US and Europe.
Four weekly themes make a full month of B2B content easy to plan.
The largest shopping day in the world by volume, centred on China (11.11).
The whole of November.
Men's health fundraising; team pages perform better than brand posts.
The fourth Thursday in November in the US; Canada observes its own in October.
Gratitude posts, and the point where most teams pause promotions for a day.
The day after US Thanksgiving, so it falls between 23 and 29 November.
The biggest promo moment of the year; creative and email flows lock weeks ahead.
The Monday after Black Friday, falling between 26 November and 2 December.
Online-only follow-up — plan a distinct offer so it does not read as a repeat.
Schedules are usually finished by mid-December; keep the day itself light.
A major sale day in the UK, Canada, Australia and New Zealand.
Year-in-review recaps and countdown posts; schedule them, do not staff them.
21 or 22 December in the northern hemisphere; the summer solstice in the southern.
Shortest-day and light-themed creative heading into the holidays.
Set by the Hebrew calendar; usually late November to late December, lasting eight nights.
Eight nights of content if you plan it; do not fold it into Christmas creative.
Dates marked "Movable" shift every year — always confirm the exact day against a current calendar before you schedule anything. Observances also vary by country: several of these are national or regional, and some are marked on different dates elsewhere. Treat this as a planning prompt, not authoritative scheduling data.
Features
- 60 dates, five per month, spanning shopping moments, awareness days, cultural holidays, industry days and seasonal shifts
- Every entry carries a one-line note on what brands actually post, not just the name of the day
- Movable dates such as Black Friday, Easter, Lunar New Year and Ramadan show the rule that sets them, never an invented fixed date
- Search matches names and notes, and the month filters let you plan one month at a time
- Runs entirely in your browser — no account, no tracking, nothing uploaded
Frequently asked questions
Why do some entries show no date?
Because they genuinely do not have one. Black Friday, Easter, Lunar New Year, Ramadan, Thanksgiving and both parents' days are movable: they are set by a rule, a lunar calendar or a sports league, and they land on a different day each year. Printing a fixed date for them would be wrong in most years, so those rows are labelled Movable and show the rule instead — you confirm the exact day for the year you are planning.
When is Black Friday?
It is the day after Thanksgiving in the United States, which is the fourth Thursday in November. That puts Black Friday between 23 and 29 November depending on the year, with Cyber Monday the following Monday, between 26 November and 2 December.
Which date does the calendar use for Mother's Day?
None, deliberately. Mother's Day is the second Sunday in May in the US, Canada, Australia and Germany, but in March in the UK and Ireland, and other countries use other dates again. Father's Day varies the same way. The entry states the variation so you pick the right date for the audience you are posting to rather than the one your tool assumed.
How far ahead should I plan around these dates?
Four to six weeks for most of them — long enough to brief creative, get approvals and build an email sequence. Q4 is the exception: Black Friday, Cyber Monday and the December holidays are usually locked two to three months out, because paid media and stock decisions depend on them.
Is the calendar free?
Yes. It is free, needs no account and runs entirely in your browser — nothing you type into the search box is uploaded or logged.
