The best time to post on TikTok is 9 AM to 12 PM and again from 7 PM to 9 PM. Both windows show up consistently across the week. All times here are EST, so convert them to your audience’s own timezone before you schedule.
The slowest stretch is before 6 AM and again from 1 PM to 3 PM. If your typical post goes up in that afternoon lull, that’s worth testing against a different slot.
Day by day
| Day | Best hours | How busy |
|---|---|---|
| Monday | 10 AM, 12 PM, 7 PM | Low-medium |
| Tuesday | 7 AM, 9 AM, 10 AM, 3 PM, 7 PM | High |
| Wednesday | 7 AM, 9 AM, 11 AM, 7 PM | Medium-high |
| Thursday | 9 AM, 10 AM, 12 PM, 3 PM, 7 PM | High |
| Friday | 7 AM, 10 AM, 11 AM, 3 PM, 7 PM, 9 PM | High |
| Saturday | 10 AM, 11 AM, 3 PM, 7 PM, 8 PM | Medium-high |
| Sunday | 10 AM, 11 AM, 4 PM, 7 PM | Medium |
The TikTok posting time tool turns this table into your own local time, so you don’t have to do the conversion by hand.
Why these are a starting point and not an answer
This data is built from aggregate behavior across many TikTok accounts, and your audience isn’t the aggregate. A gaming account with a mostly teenage, mostly US audience and a finance account aimed at working adults in the UK are not scrolling TikTok at the same hour, even on the same day.
If most of your followers live outside the US, EST is the wrong clock entirely. Find out where your audience actually is before you lean on any general table, this one included.
How to find your own best time
Take one format you post regularly, a talking-head video or a trend edit, and post it at two different times across a few weeks. Keep the content style consistent so the comparison is fair. Look at reach rather than likes, since reach shows how far the video actually traveled before anyone reacted to it.
TikTok’s own analytics dashboard shows you exactly when your followers are online. That’s a sharper signal than any general table, because it’s your actual audience, not an average.
What matters more than timing
Consistency in how often you post beats chasing the exact right hour. The first two seconds of the video, or the hook line if there’s text, decides whether someone keeps watching more than the posting time does. Format matters too. A trend-native video and a straight product pitch don’t travel the same distance no matter when you post them.
Timing gives a decent video a small edge. It won’t rescue a video nobody was going to watch anyway.