A business bio has one job: telling a stranger who landed on your profile whether to stay. Most people arrive from one post, know nothing about you, and give the profile about two seconds. That means the first line has to say what you sell and to whom, in plain words.
Instagram gives you 150 characters here, which is tight enough that every filler word costs you something real. Cut the mission statement and keep the facts: what you do, where you are, and what to do next.
Local shops and cafes
- Independent coffee shop in Hackney. Open 7 to 4, closed Mondays.
- Family bakery since 1998. Sourdough daily, pastries until they run out.
- Plant shop and repotting bar in central Leeds.
- Zero waste refill store. Bring your own containers.
- Record shop on the high street. New arrivals every Friday.
- Bike workshop and cafe. Repairs while you wait.
Restaurants and food
- Neighborhood Italian, 24 covers, book ahead.
- Street food van. Check stories for today’s location.
- Small plates and natural wine. Walk-ins after nine.
- Vegan kitchen in Glasgow. Delivery Thursday to Sunday.
- Wood fired pizza at markets across Kent.
Trades and services
- Electricians covering Bristol and Bath. Certified, insured, no call out fee.
- Kitchen fitting and joinery. Booking three months ahead.
- Mobile dog grooming across Surrey.
- Cleaning company for holiday lets. Same day turnaround.
- Plumbers. We answer the phone.
- Garden design and maintenance, small gardens a specialty.
Ecommerce and product brands
- Handmade ceramics, dishwasher safe, shipped from Devon.
- Skincare for sensitive skin. Four products, no more.
- Running gear made for cold, wet countries.
- Prints and posters, made to order, framed options available.
- Candles poured in small batches. Restocks announced here.
Professional services
- Accountants for freelancers and small limited companies.
- Family law firm in Cardiff. Free 20 minute first call.
- Independent mortgage advice, whole of market.
- Physiotherapy clinic. Sports injuries and post-op rehab.
- Branding studio for food and drink businesses.
- Recruitment for hospitality across the North West.
Creators and coaches
- I teach small businesses to do their own photography.
- Nutrition coaching for people who hate meal plans.
- Personal trainer, women over 40, online and in person.
- Business mentoring for salon owners.
- I make websites for makers and artists.
Bios with a clear next step
- Book online, link below. Same week appointments most weeks.
- Menu and opening hours on our site.
- Order by Sunday for delivery that week.
- DM for a quote, we reply the same day.
- Free sizing guide on the website.
- Waitlist link below for the next drop.
Fitness and wellbeing businesses
- Small group strength classes in Leeds. First session free.
- Physio and sports massage. Same week appointments.
- Yoga studio. 20 classes a week, drop-ins welcome.
- Personal training for beginners. Online and in person.
- Sports club for over 50s. New members always welcome.
Salons and personal services
- Hair studio. Booking through the link, three weeks ahead.
- Nail bar in the arcade. Walk-ins before noon.
- Barbers, no appointment needed, closed Sundays.
- Tattoo studio, guest artists announced here.
- Mobile beauty across the county.
How to pick one
Write what you sell first, then who it is for, then where. A visitor who cannot answer those three questions in two seconds leaves, and no amount of personality further down fixes it. Put opening hours or a booking rule in the bio if you are local, because those are the two things people come to your profile to check. Use the link for one destination rather than a page of twelve, since a link tree that requires a decision loses people who arrived ready to buy. Keep the emoji count low, especially as separators, because they make short bios hard to scan. And review it seasonally, since an old bio advertising a closed offer costs you trust. An Instagram bio generator is a quick way to get variants to test, and a general AI bio generator helps if you are writing several profiles at once.