Google Business API

What the Google Business API covers

Everything below is part of the published API and works with Google Business today.

Post types you can publish to Google Business

Choose the type with postTypeOverrides. A type Google Business does not offer is rejected before anything is queued.

Schedule Google Business posts with curl

Three requests: find your channel, upload the file if the post has one, then create the post. Replace the key with one from Settings, then API keys, and 12 with your own channel id.

1. List your channels and note the id of your Google Business account.

curl https://app.bulkpublish.com/api/channels \
  -H "Authorization: Bearer bp_your_key_here"

2. Upload the file. The response gives you the media id used as mediaFiles below.

curl -X POST https://app.bulkpublish.com/api/media \
  -H "Authorization: Bearer bp_your_key_here" \
  -F "file=@photo.jpg"

3. Create the post.

curl -X POST https://app.bulkpublish.com/api/posts \
  -H "Authorization: Bearer bp_your_key_here" \
  -H "Content-Type: application/json" \
  -d '{
  "content": "Fresh bread every morning from 7am",
  "channels": [{ "channelId": 12 }],
  "status": "scheduled",
  "scheduledAt": "2026-12-01T09:00:00Z",
  "mediaFiles": [101],
  "platformSpecific": {
    "gmb": {
      "ctaType": "LEARN_MORE",
      "ctaUrl": "https://example.com/offer"
    }
  }
}'

The response is the created post, with its id and status. Fetch it later with GET /api/posts/{id} to see how it went.

Google Business options

Send these inside platformSpecific, under the key for Google Business.

Google Business analytics through the API

Per-post numbers are not available for Google Business, so there is nothing to read back for it.

Comments and messages

Through the API you can read and answer reviews.

Reading comments works on every plan. Replying to comments needs a paid plan, and the inbox is part of Pro and Business. Until a feature is switched on for your account the API answers 403 with a code you can check for.

API access on every plan

Every plan includes API keys, the Free plan included. Here is what each one allows.

Build on Google Business directly, or use BulkPublish

Going direct is a fair choice, especially if you need something BulkPublish does not expose. This is what Google Business Profile API asks of you, checked against its documentation in October 2026.

• You register a developer app with Google Business before you can publish.
• Publishing for accounts other than your own needs Google Business to approve your app first.
• Media is fetched from a public URL that you have to host.

BulkPublish keeps the connection for you: it refreshes tokens, checks each post against Google Business's rules before it is queued, and reports a failed destination on the post, so your code makes one request.

Read the official documentation

Prefer to ask an assistant?

Claude, ChatGPT and Cursor can do the same through the Google Business MCP server, with prompts instead of code.

See the Google Business MCP server

Prefer a calendar to code?

The same Google Business account can be scheduled from the app, with a content calendar and bulk upload.

See the Google Business scheduler

Frequently asked questions

Common questions about the Google Business API.

Other networks

The same key and the same request shape work for 15 networks.

• Facebook
• Instagram
• X / Twitter
• TikTok
• YouTube
• Threads
• Bluesky
• Pinterest
• LinkedIn
• Mastodon
• Discord
• Telegram
• Tumblr
• Snapchat

See every network API

Start publishing to Google Business from code

Create a free account, connect Google Business and generate a key. No card needed.

Get a free API key See pricing