Yes. Google Business Profile posts can be scheduled, across all three post types.
Scheduling matters more here than on a typical social platform, for a reason worth understanding.
Why it matters more
A Google Business Profile post shows up beside your listing in Search and Maps. The people seeing it aren’t browsing a feed, they’re checking on a business they’re considering, often right before deciding something.
The failure mode is specific: a profile updated in a burst and then forgotten. A visible post from last winter suggests a business that isn’t paying attention, which is worse than having posted nothing at all.
Scheduling fixes that properly, because most of what belongs here is predictable months out.
The three post types
Through BulkPublish:
| Type | For |
|---|---|
| Update | General news, changes, anything current |
| Event | Something with a start and end date |
| Offer | A promotion, usually with dates and terms |
These aren’t cosmetic. Google renders them differently, and Events and Offers carry date information Updates don’t. Using the right one matters more here than picking a category does on most platforms.
What it accepts
| Post length | 1,500 characters |
| Images | 1 per post, up to 5 MB, JPG or PNG |
One image, and a 5 MB cap that’s lower than most platforms, so a large photo may need compressing.
What’s worth scheduling
The predictable things, which is most of what this surface is for:
- Holiday and seasonal hours, known a year ahead
- Recurring events, using the Event type
- Seasonal offers, using the Offer type
- Anything answering a pre-visit question: parking, bookings, access, temporary changes
One sitting can cover a year of the first three.
What isn’t worth posting here
Reposted social content with no local relevance. The audience is checking a business, not following a brand, and industry commentary or general marketing lands oddly.
If you cross-post to Google Business Profile from everything else by default, that’s usually a mistake. It’s a surface that wants its own, smaller set of content.
Scheduling one
- Connect your Google Business Profile
- Choose Update, Event or Offer
- Write within 1,500 characters
- Attach one image under 5 MB
- Pick a date and time and queue it
Multiple locations
Each location is its own channel, and content usually varies between them since hours, events and offers differ by site.
- Channels: Free: 3 (1 per platform). Pro: 30 (2 per platform). Business: 75 (5 per platform).
The per-platform cap is 2 on Pro and 5 on Business, with extra channel slots available beyond that if you run more locations.
BulkPublish publishes to Google Business Profile and 14 other networks.
Short answer
Yes, across Updates, Events and Offers, and picking the right type matters because Google renders them differently. 1,500 characters, one image, 5 MB cap. Schedule the predictable things, especially seasonal hours, because the real failure here is a profile nobody has touched since last year.