Yes. Google Business Profile posts can be scheduled, either from Google’s own post screen or through a tool, across all three post types.
This page answers what is possible and what belongs here. For the steps, a yearly planning method and handling several locations, go to how to schedule Google Business Profile posts.
The short answers
| Question | Answer |
|---|---|
| Natively? | Yes, there is a “Schedule this post” option when you create one |
| Recurring natively? | Google’s post screen has a repeat menu |
| Through a tool? | Yes |
| Post types? | Update, Event and Offer |
| Images? | One per post through BulkPublish |
| Does a post stay up forever? | No |
Note: The native details come from Google’s own help article on creating posts, checked on 8 October 2026. Check Google’s help if the exact behaviour matters.
How long a post stays visible
Google archives posts older than 6 months unless a date range is set. Events and Offers carry a date range, which is one reason to pick the right type. A general Update does not, so a post made once and forgotten fades from view on its own.
The three types
| Type | For |
|---|---|
| Update | News and changes |
| Event | Something with a start and end date |
| Offer | A promotion with a title, dates and terms |
Google renders them differently, and Events and Offers need dates that Updates do not. Choosing the type is a decision about how the post will appear, not a label.
What a tool can publish
Through BulkPublish, a post is up to 1,500 characters with one image of up to 5 MB in JPG or PNG. That image cap is lower than most networks, so a large photo may need compressing.
What it is not for
This is a place people check a business, not a feed they browse. Reposted social content with no local relevance lands oddly, and so does industry commentary. If you cross-post everything everywhere by default, take Google Business Profile out of that habit and give it a smaller set of its own posts.
Multiple locations
Each location is its own channel. Content often varies by site because hours, events and offers differ.
One-line answer
Yes, natively and through a tool, across Updates, Events and Offers, with the right type deciding how long and how well a post appears. The steps are in how to schedule Google Business Profile posts.
