How to Schedule Google Business Profile Posts (2026)
Google BusinessSchedulingGuide

How to Schedule Google Business Profile Posts (2026)

Google Business Profile posts show up next to your listing in Search and Maps. Here are the three post types, what they accept, and what to schedule.

This is the walkthrough and the planning method. For what Google’s own scheduling does, how long posts stay visible, and what does not belong on this surface, see can you schedule Google Business Profile posts.

Steps

  1. Connect your Google Business Profile under Channels and pick the location.
  2. Open the composer and select the location.
  3. Choose Update, Event or Offer.
  4. Write the post, up to 1,500 characters.
  5. Attach one image under 5 MB, JPG or PNG.
  6. Pick the date, time and time zone, then press Schedule.

Length and media are checked before the post is queued.

Plan the year in one sitting

The posts that belong here are mostly predictable, so this is the best case for batching. Open a calendar and work through these in order.

  1. Holiday and seasonal hours. You know them a year ahead. Write one Update per change, scheduled for a few days before it applies.
  2. Recurring events. Use the Event type with real start and end dates.
  3. Seasonal offers. Use the Offer type, with the terms spelled out.
  4. Pre-visit questions. Parking, bookings, access, temporary closures. Write them when they come up, and schedule the ones you can foresee.

One sitting can cover a year of the first three.

Writing a post people check

Open with what changed or what is on, then the date or time, then what to do. People reading it are about to decide something. Put the practical fact in the first line and leave out the greeting.

Several locations

Each location is its own channel, so you can send one version to all of them or edit it per site. Hours and offers rarely match exactly, so check each before you schedule.

  • Channels: Free: 3 (1 per platform). Pro: 30 (2 per platform). Business: 75 (5 per platform).

On Pro that is 2 Google Business Profile channels, and on Business it is 5. If you run more locations, extra channel slots are available as an add-on.

Checklist

  • The right type is chosen, and Events and Offers have both dates.
  • The image is under 5 MB.
  • The post still makes sense if someone reads it a month after it goes out.
  • Nothing refers to context from another network.

BulkPublish publishes to Google Business Profile and 14 other networks: Facebook, Instagram, TikTok, YouTube, X, Threads, Bluesky, Pinterest, LinkedIn, Mastodon, Discord, Telegram, Tumblr and Snapchat.