Google Business Profile is stricter about minimums than most social platforms, and a photo that clears the floor by a small margin still looks noticeably soft next to a competitor’s listing. That matters more here than on a feed people scroll past quickly, since a Business Profile photo is often the first thing someone sees before deciding whether to visit.
Here are the dimensions Google Business Profile actually uses.
| Type | Size | Aspect ratio |
|---|---|---|
| Profile Photo | 250 x 250 | 1:1 |
| Logo | 250 x 250 | 1:1 |
| Cover Photo | 1080 x 608 | 16:9 |
| Post Image | 1200 x 900 | 4:3 |
| Business Photo | 720 x 720 | 1:1 |
Which size to actually use
For posts, 1200 x 900 at a 4:3 ratio is the size to build for, and it’s a noticeably different shape from the square and 16:9 ratios most other platforms default to. Don’t reuse an Instagram square export here without checking it, the crop can leave awkward space or cut a subject differently than you’d expect.
For general listing photos, 720 x 720 looks sharp in both the desktop and mobile view of a listing. The 250 x 250 figure for a logo or profile photo is a technical minimum rather than a recommendation, so upload something larger where you have it and let Google scale down, rather than uploading at the floor and hoping it holds up when someone taps to view it.
The cover photo at 1080 x 608 is the one people most often reuse from somewhere else. It’s close to 16:9 but not identical to a standard video frame, so check the crop rather than assuming a YouTube banner or Facebook cover will drop straight in.
Format and common mistakes
Export as JPEG or PNG, and keep file size sensible, Google compresses large uploads regardless, so a properly sized source file gives you more control over the final look than an oversized one. A social media image resizer gets a photo to the right dimensions before upload.
The most common mistake is uploading a phone screenshot or a heavily cropped photo that technically clears the minimum but looks visibly soft once displayed at full size. Run an image through a Google Business Profile image size checker before you publish if you’re not certain, and use the social media image size guide if you’re formatting for a listing and several other platforms at once.
An image compressor is useful for getting a large, high-resolution photo down to a reasonable file size without a visible drop in sharpness.