A new job announcement on LinkedIn is read in two lines. The platform collapses everything after roughly two lines of text behind “see more”, so the first sentence is the only part you can count on people reading. Everything else is optional to the reader.
Below are 22 posts written from scratch, grouped by tone. Copy the structure, replace the details with yours, and cut anything that does not sound like something you would say out loud.
Plain and factual
These work because they respect the reader’s time. The information is the point, and nobody has to wade through a build-up to get it.
- “New role: I’ve joined Halvorsen Labs as a staff data engineer. Same industry, much smaller team, first time I’ll be the only person who understands the pipeline. That last part is the interesting bit.”
- “As of Monday I’m the head of operations at a 40 person logistics firm. Two years ago I would have said I wasn’t ready. I’m still not sure I am, but I’d rather find out.”
- “Starting today: product manager at Fennel. I’ll be working on the billing side, which is the part of a product nobody volunteers for and everybody complains about.”
- “I’ve taken a job at a company that makes irrigation controllers. It is not glamorous. It is also the first product I’ve worked on that people would notice if it broke.”
- “New job, same city, different problem. I’ve moved from agency work to in house at Redmark, which means I now have to live with my own decisions for longer than six weeks.”
Naming what changed
The specific pivot is the hook. A reader who is considering the same move will stop.
- “I spent nine years in accounting. On Monday I start as a junior developer. Here’s what the last eighteen months of studying at night actually looked like, since nobody told me.”
- “I’ve left a company of 3,000 people for one of eleven. The thing I’ll miss most is having a legal team. The thing I won’t miss is finding out about decisions in an all hands.”
- “After four years of freelancing I’ve taken a full time role at Coburn. I liked freelancing. I liked knowing what I’d earn in March more.”
- “I’ve moved from selling software to building the thing I used to sell. Turns out the demo I gave a thousand times was hiding about six months of work.”
- “New role at Stellan, and it’s a step sideways rather than up. I wanted to learn a function I’d only ever managed from a distance.”
Naming the people who helped
Credit reads as generous when it is specific and hollow when it is a list of tags.
- “I start at Marrow Health next week. The reason I got the interview is that Priya read my rejected application from last year and told the hiring manager to look again. That’s the whole story.”
- “New job. Before the announcement, the boring truth: I applied to 61 roles, got 4 interviews, and one of them was a referral from someone I worked with in 2019 and had not spoken to since.”
- “I’ve joined Ardent as a designer. Thank you to the three people who reviewed my portfolio and told me the honest thing rather than the nice thing.”
- “Starting at Kestrel on the 15th. My old manager wrote the reference that got me here, which is a strange and generous thing to do for someone who is leaving.”
Leading with the work, not the title
The reader cares about the problem more than your job title, and a problem is easier to comment on.
- “For the next year I’ll be trying to get a hospital group’s appointment reminders to actually reach people. Roughly a third currently don’t. That’s my job now.”
- “I’ve joined a team rebuilding a payments system that was written in 2011 and has never been fully switched off. Nobody at the company has read all of it. Neither have I. Yet.”
- “New role: making a 12 year old warehouse management system work on a phone. The warehouse staff have been asking for this since 2018.”
- “I’m now responsible for a content library of 4,000 articles, about half of which nobody has looked at since 2022. Week one is an audit.”
Short and dry
Brevity is its own signal. These get read fully because there is nothing to skip.
- “New job. Same me. Slightly better coffee.”
- “I’ve joined Wren as a technical writer. I will be the person who tells you your feature has no documentation.”
- “Started at Ovist today. Ask me in six months whether it was a good idea.”
- “Left one job on Friday, started another on Monday, and spent the weekend reading a 90 page onboarding doc. Genuinely enjoyed it, which is probably a good sign.”
What to avoid
The single most recognisable bad opener is “I’m thrilled to announce”. It is not offensive, it is just invisible. It tells the reader nothing, it is the same first line as thousands of other posts that day, and because LinkedIn only shows two lines, spending one of them on a stock phrase means half your visible post is filler. The same applies to “excited to share”, “humbled to announce”, and “beyond grateful”.
Other things worth cutting:
| Habit | Why it hurts | Do this instead |
|---|---|---|
| Opening with a stock phrase | Wastes the only guaranteed-read line | Open with the fact or the change |
| Tagging 15 people | Reads as broadcast, not thanks | Name one or two, say what they did |
| Describing the company in its own marketing words | Nobody believes it | Say what you will actually work on |
| A wall of hashtags | Adds nothing on LinkedIn | Two or three at most, or none |
| Vague gratitude to “everyone who supported me” | Specific to nobody | Name the specific help you got |
| Announcing before your start date is confirmed | You may have to delete it | Wait for the signed contract |
One more: do not post the announcement and then vanish. The comments arrive within the first few hours and replying to them is most of the reach you will get. If you know you will be in onboarding meetings all day, schedule the post for an evening or a weekend morning when you can actually be present for it.
Structure that works
Almost all of the examples above follow the same shape:
- Line one: the fact, or the change. No preamble.
- Line two: the interesting or honest detail that makes it specific to you.
- Body: three to six short paragraphs, or a short list, saying what the work is and how you got there.
- Close: an actual question, or nothing. A weak call to action is worse than none.
If you want to check where the fold falls before you post, run the draft through the LinkedIn character counter. If the draft is stuck at a blank page, the AI LinkedIn post generator will produce a first version you can cut down into your own voice, which is usually faster than starting cold.
While you are updating the profile, the headline is doing more work than the post is. It appears next to every comment you leave for the next several years. Our LinkedIn headline examples post covers that, and LinkedIn post examples covers the other formats.
The short version
Say the fact in line one. Put the honest detail in line two. Name specific people rather than tagging a crowd. Describe the work rather than the company’s tagline. Skip “I’m thrilled to announce”. Post when you can be around to reply.
Scheduling this alongside everything else
If you are announcing the same move on more than one network, the wording should differ per platform even though the news is identical. LinkedIn wants the two line hook, X wants it in one line, and a personal Instagram or Threads post usually wants a photo. BulkPublish composes a post once and lets you edit each platform’s version separately before it goes out, so you are not pasting the same paragraph into five tabs. If timing matters, scheduling lets you set the announcement for a weekday morning and leave it.