Scheduling for three accounts and scheduling for thirty are different problems. The posting is identical. What changes is everything around it. This page is for choosing a scheduler and sizing a plan. If you already have the accounts and want a structure for running them, read how to manage multiple social media accounts. If you are comparing named products, the best tools for multiple accounts is the list.
Four questions to ask any scheduler
Can it keep things apart? Things that must never mix need to be in different workspaces, not different folders. If a client’s channels appear in the same list as your own, posting to the wrong one is possible, and possible eventually happens.
Can it save the groups you target? Most posts go to a recurring subset rather than everything. Reselecting it by hand each time is a step you stop reading after the twentieth repetition.
Can you find things at volume? “What did we post about the spring campaign” needs labels and filters, not scrolling.
What does the price do as you add accounts? Per-channel pricing charges most for exactly this use case. A tool that is cheap at three channels and expensive at thirty is priced against you.
What BulkPublish gives you for each
| Free | Pro | Business | |
|---|---|---|---|
| Organizations | 1 | 3 | 10 |
| Team members per org | 1 | 3 | 10 |
| Channels | 3 | 30 | 75 |
| Labels | 10 | 50 | Unlimited |
Organizations are the separation: each has its own channels, posts and media. Channel sets are the saved groupings. Labels attach to posts and media. Pricing is flat, with Pro at $13.99/mo and Business at $39.99/mo regardless of how many channels you connect inside the plan.
The per-platform cap, with the sums done
The channel totals come with a limit per platform: 2 on Pro and 5 on Business. So Business’s 75 channels is up to 5 accounts on each of 15 platforms, not 75 Instagram accounts.
Two worked shapes.
An agency with six clients. Each client has Instagram, Facebook and LinkedIn. That is six organizations, so it needs Business (10 organizations), and each organization has three channels. The per-platform cap is not a problem, because each client is its own organization.
A business with twelve locations. Each location has a Google Business Profile. One organization, twelve channels on one platform. Business includes 5 per platform, so seven more are needed. Extra channel slots are $2.99 a month each, so seven slots add $20.93 a month on top of the plan.
Work out your own shape the same way before you pick a tier, because the headline number and your actual mix may not match.
The mistake to design against
Publishing the right thing to the wrong account is the classic failure, and it is a workflow problem rather than carelessness. Three things reduce it: separate workspaces so the wrong account is not in the list, channel sets so selection is one deliberate act, and a preview before publishing.
One audience at a time
A calendar showing thirty accounts is not information. Look at one workspace or one channel set, which is what a single audience will experience over the next fortnight. That is where you notice three posts stacked on a Tuesday morning, or a week with nothing.
The short version
Ask about separation, saved groups, labels and price slope. Do the per-platform sums for your real account mix. And review one audience at a time.
