Automatic reposting means setting a rule once and having the same content publish again on a schedule. It is useful for a small set of things and a reliable way to embarrass yourself with everything else.
This page is the practical one: how to set a repeat up and keep it safe. For deciding which old posts deserve a comeback, see content recycling. For building a library to repeat from, see evergreen scheduling. The feature page is recurring social media posts.
Setting up a repeat
A recurring schedule is a rule rather than a post. You give it the content, a frequency and a time, and it keeps publishing.
- Open the composer and write the post, or start from one you already have.
- Choose the channels it should go to.
- Turn on Repeat Schedule.
- Pick the frequency: daily, weekly, every two weeks or monthly. Weekly needs a day of the week, and monthly needs a day of the month.
- Set the time of day and the time zone, then save.
You can see every repeat in one list, with active and paused schedules separated, and switch any of them off without deleting it. Media attached to a repeating post is kept rather than cleaned up after publishing, because the schedule needs it again next time.
Recurring schedules are not part of the Free plan. Pro includes 10, and Business has no cap. Ten is more than it sounds, because each one keeps producing posts indefinitely.
The test before you save
Would this be true and useful to a stranger reading it in six months? If you hesitate, it is not a candidate.
What passes: what you do explained plainly, an answer to a question people keep asking, a standing invitation, hours and how to get in touch.
What fails: anything with “this week” or “just launched”, anything about the news, and anything with a number about your product.
The number rule
Prices, plan limits, feature counts and headcount all change. A repeating post with one in it is a factual error that publishes itself on a timer, with nobody watching. Keep numbers out of anything that repeats. If a post needs a figure, it is not a recurring post.
Choosing a frequency
| Frequency | Good for |
|---|---|
| Daily | Almost nothing. The same content every day is the loop followers notice |
| Weekly | A standing invitation, if you have only one or two |
| Every two weeks | A guide people keep needing |
| Monthly | The post that says what you do, hours, how to get in touch |
When you run several repeats, give them different days and times so they do not bunch.
Rules that keep it safe
- Put a review date in your calendar for each repeat. An intention is not a review date.
- Keep repeats a minority of what you publish.
- Vary the wording between related posts rather than pointing one rule at the same sentence forever.
- Know how to pause everything, and check that you still do. A cheerful automated post landing during bad news is the classic embarrassment.
Rewrite where you can
Often the better answer is not automation. Take the idea from an old post and write it again: same point, different opening, shorter. It takes minutes, nobody sees a duplicate and nothing ages oddly.
Plan limits
- Recurring schedules: Free: none. Pro: 10. Business: unlimited.
- Channels: Free: 3 (1 per platform). Pro: 30 (2 per platform). Business: 75 (5 per platform).
- Posts: Free: 1/day. Pro: 30/day. Business: unlimited.
BulkPublish publishes to 15 platforms: Facebook, Instagram, TikTok, YouTube, X, Threads, Bluesky, Pinterest, Google Business Profile, LinkedIn, Mastodon, Discord, Telegram, Tumblr and Snapchat.