A recurring post publishes on a repeating schedule rather than once. Set it up, and the same content goes out daily, weekly, every two weeks or monthly until you stop it.
It’s one of those features that’s either the most useful thing in a scheduler or the fastest way to look like a bot, depending entirely on what you point it at.
How the frequencies work
BulkPublish supports four:
| Frequency | Publishes |
|---|---|
| Daily | Every day |
| Weekly | Once a week, on the day you set |
| Biweekly | Every two weeks |
| Monthly | Once a month, on the date you set |
Availability by plan:
- Free: recurring schedules are not included
- Pro: 10 recurring schedules
- Business: unlimited
Ten is more than it sounds. A recurring schedule isn’t a post, it’s a rule that keeps producing posts, so ten running rules is a lot of ongoing output.
What recurring posts are good for
The content that suits repetition has one thing in common: it’s true regardless of when someone reads it.
The thing you do. Most of your audience does not know what you do. A monthly post explaining it plainly reaches the people who arrived since the last one.
Evergreen explainers. A guide that answers a question people keep asking is worth resurfacing. The people who needed it last month aren’t the same people who need it now.
Standing invitations. A newsletter, a community, an open role, a regular event. These are only useful to someone at the moment they see them, which is an argument for saying them more than once.
Operational facts. Opening hours, seasonal availability, where to find you. Dull, and exactly the kind of thing people look for.
What they’re terrible for
Anything time-sensitive. A recurring post about “this week’s release” is wrong seven days later and will keep being wrong until someone notices.
Anything referencing current events. It ages badly, and the failure mode is worse than dull. A cheerful recurring post landing in the middle of bad news reads as tone-deaf, and it’s the classic way an automated account embarrasses its owner.
Too many of them at once. If a meaningful share of your feed is recurring, people notice the loop. The tell is a follower seeing the same post twice and mentioning it.
Anything about your product’s specifics. Prices, plan limits and feature lists change. A recurring post repeating last year’s pricing is a factual error publishing itself on a timer.
The rules worth following
- Give every recurring post an end date, or a diary reminder to review it. The failure mode is not a bad post, it’s a bad post nobody remembered was still running.
- Vary the wording between related posts rather than pointing one rule at the same sentence forever.
- Keep recurring content a minority of your output. It supplements what you’re posting, it doesn’t replace it.
- Never put a fact that can change into one. If it has a number in it, it will eventually be wrong.
- Review the whole set quarterly. Read them as a group and ask whether you’d post each one today.
Recurring versus a queue refill
Worth distinguishing, because they solve different problems.
A recurring schedule republishes the same content on a rule. Good for a small number of things that stay true.
Batch scheduling puts a set of different posts into a queue that runs down and needs refilling. Good for your actual content.
Most accounts want mostly the second and a little of the first. Reaching for recurring posts to fill an empty calendar is how the loop becomes visible.
Setting them up
Recurring schedules in BulkPublish carry the frequency, the time of day and the day of the week or month, and they publish to the channels you select like any other post. Media attached to a recurring post is kept rather than cleaned up after publishing, since the schedule needs it again next time.
BulkPublish supports 15 platforms: Facebook, Instagram, TikTok, YouTube, X, Threads, Bluesky, Pinterest, Google Business Profile, LinkedIn, Mastodon, Discord, Telegram, Tumblr and Snapchat.
- Recurring schedules: Free: none. Pro: 10. Business: unlimited.
- Channels: Free: 3 (1 per platform). Pro: 30 (2 per platform). Business: 75 (5 per platform).
- Posts: Free: 3/day. Pro: 30/day. Business: unlimited.
The short version
Recurring posts are for the small set of things that stay true: what you do, where to find you, the guide people keep needing. Set an end date, keep numbers out of them, keep them a minority of your feed, and read them again every few months. Used that way they’re quietly useful. Used to fill a calendar, they’re the reason people can tell an account is automated.