Schedule and bulk publish Instagram posts

BulkPublish is a social media scheduler built for people who post to Instagram a lot. Connect your account once and you can plan a content calendar, auto-post on a repeating queue, and bulk upload a month of content in one go, whether you work from the app, a CSV, an RSS feed, the REST API or an AI agent. The same click can cross-post to every other network you have connected.

What you can publish to Instagram

BulkPublish supports 5 Instagram post types. Each one is checked before it is queued, so a post Instagram would reject never reaches your content calendar.

Post typeMedia
Feed Photo Required: 1 image
Feed Video Required: 1 video
Reel Required: 1 video
Story Required: 1 image or video
Carousel Required: 1 to 10 images or videos

Instagram limits and specs

These are the character limit, image sizes and video specs BulkPublish checks before a post is queued. They match what Instagram itself accepts.

LimitValue
Caption length2,200 characters
Image formatsJPG, JPEG
Max image size8 MB
Images per post10
Video formatsMP4, MOV
Max video size1 GB
ThreadsNot supported on Instagram

Instagram analytics

Every published post is checked for its numbers, so Instagram engagement sits next to every other channel in one dashboard instead of in Instagram’s own tab.

  • Impressions
  • Reach
  • Likes
  • Comments
  • Shares
  • Saves
  • Engagement rate
  • Link clicks

How to connect Instagram

  1. Create a BulkPublish account. The free plan connects three channels and does not ask for a card.
  2. Open Channels and choose Instagram.
  3. Sign in with Instagram and approve the permissions. BulkPublish stores the token, refreshes it on its own, and tells you if it ever needs reconnecting.
  4. Write a post, pick a time, and queue it. There is nothing else to install.

Ways teams use the Instagram integration

  • Bulk upload a month of Instagram posts from a CSV in one pass, then let the queue send them out at the times you set.
  • Write once and cross-post everywhere. The same post, adapted per network, goes to Instagram and every other connected channel together.
  • Turn a blog or podcast RSS feed into an automatic Instagram post the moment a new item appears.
  • Ask an AI agent to draft the week, review it in the content calendar, and approve it. The agent schedules to Instagram through the MCP server.

Who publishes to Instagram this way

Each of these has a page of its own, with the networks and the features that audience leans on.

Post to Instagram from an AI agent

The hosted MCP server exposes 51 tools over OAuth 2.1, so Claude, ChatGPT, Grok, Cursor and any other MCP-compatible agent can draft, schedule, publish and read Instagram analytics for you. There is no API key to paste and nothing to run locally.

See all supported agents

Instagram API access

Everything on this page is available programmatically. One REST endpoint publishes to Instagram and every other channel, with SDKs for Node and Python, a Postman collection, and first-party nodes for n8n, Zapier, Make and IFTTT.

Read the API docs

Free Instagram tools

Free to use, no sign-up. They are handy while you are writing the post, and you can schedule the result here when you are done.

Browse all free tools

Frequently asked questions

Can I schedule Instagram posts in advance?

Yes. Pick any future time in your own timezone, or drop the post into a recurring queue slot and BulkPublish picks the next opening for you. Scheduled posts publish on their own, so nothing on your phone has to be awake.

Can I auto-post to Instagram automatically?

Yes. A recurring queue publishes on a repeating weekly pattern without you choosing a date each time, and an RSS feed can auto-post to Instagram the moment a new item appears. Both run on our servers, so they keep working while you are offline.

How many Instagram posts can I schedule at once?

As many as your plan allows. Bulk Compose takes a CSV or a pasted list and turns it into a full schedule in one pass, so a month of Instagram content is one upload rather than thirty separate posts.

Can I plan a content calendar for Instagram?

Yes. The calendar shows every scheduled post across all your channels at once, so you can see what is going out on Instagram next to everything else, drag a post to a new slot, and spot the gaps before they happen.

What is the Instagram character limit?

2,200 characters per post. BulkPublish counts as you type and blocks anything over the limit before it is queued, so you find out while you are writing instead of when the post fails.

Can I post to more than one Instagram account?

Yes. Connect as many Instagram accounts as your plan allows, group them into channel sets, and publish to the whole set at once. Each account keeps its own schedule, its own analytics and its own token.

Do I get Instagram analytics?

Published posts are checked for their numbers and shown next to every other channel, so you can compare Instagram engagement against the rest without switching tabs. Link clicks are measured by BulkPublish itself, so they are available even where Instagram reports nothing.

Is there a free Instagram scheduler plan?

Yes. Three channels and thirty posts a month, with no card required. Instagram counts as one channel per connected account.

Still stuck? The Help Center walks through it step by step.

BulkPublish publishes to 15 networks. Every one has a guide like this.

Start publishing to Instagram

Connect your account and schedule your first post in a couple of minutes. Free plan, no card, cancel whenever you like.

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